Competitive Competitive Intelligence Marketing 
Crayon
MAY 18, 2021
Gathering competitive intelligence is a challenge. A consistent stream of sound competitive data—i.e., data that’s up-to-date, reliable, and actionable—is foundational to your long-term success in a crowded market. A consistent stream of sound competitive data—i.e., Let’s begin!
Crayon
SEPTEMBER 19, 2022
Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.
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Crayon
APRIL 16, 2021
Bringing a product to market , releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were. As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.
Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
Cipher
NOVEMBER 25, 2020
Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points.
Crayon
MARCH 31, 2022
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Cipher
MARCH 30, 2021
No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor.
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