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In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and CompetitiveIntelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Competitiveintelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitiveintelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.
Market and competitiveintelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitiveintelligence professionals. But it’s a very complex field.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Currently, I lead the marketing organization at Kira.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
The Market and CompetitiveIntelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like marketintelligence, competitiveintelligence, and business intelligence.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
No serious marketing team would dream of working without access to Big Data. In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging.
Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. With the AI platform, which provides automated alerts, marketers do not have to track their competitors’ websites manually.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at marketintelligence. Marketintelligence encompasses any and all industry-related information.
The post Protected: MarketIntelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus CompetitiveIntelligence. There is no excerpt because this is a protected post.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Competitiveintelligence is used by many different departments within a typical organisation. Unsurprisingly, product managers also take a keen interest in knowing the market, so they can reconcile the claims and behaviours of customers with the evidence provided by competitors.
CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. Take the four (4) fundamental aspects of the intelligence analysis process into how you approach competitiveintelligence (CI). He is a nerd. It is NOT glorified “Googling.” go get’em!”.
ArchIntel , a provider of concise actionable open source market and competitiveintelligence reports to business leaders, has released its first compendium called, “ The State of CompetitiveIntelligence: Through the Lens of the CompetitiveIntelligence Executive. ”. ArchIntel™ -. Joel Koerber of ICF.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Looking for a market and competitiveintelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and marketintelligence , analysis and research across the cybersecurity space.
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitiveintelligence analyst who will be responsible for building its competitiveintelligence team. The post Root Hiring Lead CompetitiveIntelligence Analyst appeared first on ArchIntel™. ArchIntel™ -.
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
Coca-Cola is searching for a senior manager for competitiveintelligence who will be responsible for conducting competitive analysis in the company’s consumer goods space. The post Coca-Cola Looking for Senior CompetitiveIntelligence Manager appeared first on ArchIntel™. ArchIntel™ -.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Her career is also focused on marketing , team-building and market analysis.
The stakes are high, with groundbreaking science, fierce competition, and tight regulatory oversight rendering this a highly competitive industry. For many life science companies, the FDA approval process is a long, arduous journey that spans years and requires tens of millions of dollars.
For those running medical device companies, competitiveintelligence (CI) isn’t just an option, it’s a prerequisite for success. The medical device market is huge––worth over $156 billion in the U.S. alone ––and new innovations are highly valuable.
Competition continues to heat up between traditional energy producers and the fast-growing “clean energy” segment. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward.
Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. .” — BCC Research. According to an Aug. According to an Aug.
Competitiveintelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And this leads to sloppy competitiveintelligence that can do more harm than good. What is CompetitiveIntelligence? First, what is competitiveintelligence ?
Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and CompetitiveIntelligencemarket. AlphaSense received market-leading scores across both categories. . Not yet an AlphaSense customer? Request a free trial.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. But that doesn’t mean cutting corners.
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