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Competitive Competitive Intelligence Management 
Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.
Cipher
MARCH 30, 2021
No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor.
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Cipher
MARCH 25, 2021
Market and competitive intelligence (M/CI) is an essential component of successful organizations. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. But it’s a very complex field.
Cipher
OCTOBER 14, 2020
Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.
Octopus
MARCH 30, 2021
Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.
Cipher
MARCH 24, 2021
As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.
Crayon
MAY 24, 2022
We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Product managers. Customer Success. Product marketers. Content marketers. Recruiters.
Cipher
APRIL 12, 2021
The top life science companies work extensively with a network of external market and competitive intelligence (M/CI) vendors. M/CI plays a significant role in the decision making process of leading life science companies across all areas of the industry - including the pharmaceutical, biotechnology, and medical device sectors.
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Crayon
APRIL 6, 2022
Can you remember the days before product managers were ubiquitous? Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade. As competitive intelligence professionals, we can learn a lot from history.
ArchIntel
JUNE 9, 2021
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
ArchIntel
MAY 26, 2021
Mining for valuable competitive intelligence may entail the commitment of substantial resources. The odds are, senior management and the sales team already know which ones are a real threat, and which ones can be ignored, Mostofi-Jorgensen said. ArchIntel™ -. It begins with trying to identify one’s real competitors.
ArchIntel
JANUARY 13, 2021
Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Crayon
MAY 18, 2022
To create a competitive culture is to convince your colleagues that competitive intelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What we’re talking about here is change management—getting people to do things in a new way. What does that mean?
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ArchIntel
JANUARY 5, 2022
Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. His vision was to provide revenue teams with the tools and competitive strategies they need to crush their competitors. ArchIntel™ -.
ArchIntel
DECEMBER 7, 2020
Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Aqute Intelligence
APRIL 25, 2024
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.
Cipher
SEPTEMBER 13, 2021
SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud. One use case is to act as a hub for Market and Competitive Intelligence (M/CI). However, the platform can be configured for many different use cases.
ArchIntel
FEBRUARY 23, 2021
Industry experts recognize that competitive intelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. A competitive intelligence presentation is made much more interesting and understandable if delivered in the context of a story.
Crayon
MARCH 21, 2022
Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. Product marketing is easily one of the most cross-functional (and busy) roles in an organization.
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Aqute Intelligence
JUNE 27, 2023
Website monitoring is an easy tool for competitive intelligence. Visualping Competitive intelligence for marketing is necessary for all companies, however, it comes with its own set of challenges. Fortunately, Visualping is one of the more scalable competitive intelligence tools.
Aqute Intelligence
JANUARY 10, 2024
Competitive intelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitive intelligence agency could help you tap into untapped opportunities. There’s also pressure to stay agile and updated in the field.
Engage3
JANUARY 15, 2025
In the fast-paced world of retail, staying ahead means leveraging Retail Competitive Intelligence to craft strategies that drive profitability and customer loyalty. At the forefront of this innovative approach is Engage3 , a leader in pricing intelligence and Price Image Management. Heres how they do it: 1.
ArchIntel
MAY 12, 2021
defense establishment have been so absorbed by the warfighting applications of intelligence that they have failed to appreciate its value in peacetime competition against potentially hostile forces. An article on Defense One on Friday urges the Intelligence Community to borrow some tactics from the corporate world’s playbook.
Aqute Intelligence
APRIL 18, 2023
Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
ArchIntel
NOVEMBER 10, 2020
recently spoke with ArchIntel regarding significant lessons and challenges within competitive intelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitive intelligence program is critical.
Aqute Intelligence
SEPTEMBER 6, 2023
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Tinuiti
MAY 22, 2023
In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads. Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising.
Aqute Intelligence
JULY 10, 2023
In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. There are a number of different CI techniques that B2B product managers can use to gather information about their competition. Not bad, not bad at all.
FedSavvy
NOVEMBER 27, 2020
Competitive Intelligence. We all hustle to understand our competition. Doing competitive intelligence (CI) effectively is difficult. Everyone wants it. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. We all recognize that as a fact.
Aqute Intelligence
MARCH 27, 2023
It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. Partners at this level get access to training, sales and marketing resources, and a dedicated partner account manager.
ArchIntel
NOVEMBER 2, 2021
Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making.
Aqute Intelligence
APRIL 25, 2023
Competitive intelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitive intelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.
Aqute Intelligence
MARCH 7, 2023
Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
FedSavvy
JANUARY 5, 2021
Mind Mapping in Competitive Intelligence. Mind maps can be a useful tool for competitive intelligence analysts. Examples of mind mapping applications within Competitive Intelligence include: Mind maps can help an analyst break down a complex contract opportunity and identify core contract requirements.
ArchIntel
DECEMBER 1, 2021
The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations.
ArchIntel
NOVEMBER 11, 2020
Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitive intelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitive intelligence.
SCIP
NOVEMBER 25, 2024
SCIP Insights Leveraging ICT for Smarter Decision-Making in Competitive Intelligence For any organization, making informed decisions is critical to stay competitive. Enhanced Security in Intelligence Management: ICT also addresses one of the biggest challenges in CI: data security.
FedSavvy
FEBRUARY 9, 2021
This blog is specifically written by Brian Lindholm , Managing Principal and Founder of FedSavvy Strategies. Competitive Intelligence (CI) is my passion. Competitive Intelligence (CI) is not a database subscription. Collection – This involves gathering raw data to enable the intelligence process.
Crayon
APRIL 27, 2023
According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part? The best part? So, how did he do it?
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ArchIntel
FEBRUARY 2, 2022
Online brand management is becoming more important in the modern era for businesses to be more successful. Marketing Tech News explores how a luxury hospitality brand uses online marketing and competitive intelligence to improve its presence and overall performance. ArchIntel™ -.
ArchIntel
OCTOBER 5, 2021
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitive intelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
Aqute Intelligence
APRIL 13, 2023
We use hundreds of public sources across the many competitive research projects that we conduct, but most of the useful information in any one project comes from only a handful of sources, and it’s usually the same sources. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitive intelligence.
Netbasequid
MAY 31, 2021
Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. A critical part of competitive intelligence and analysis is a social media audit.
Crayon
APRIL 24, 2023
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.
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