SCIP

OCTOBER 21, 2024

SCIP Insights The Evolution of Competitive Intelligence: From Data Overload to AI-Driven Decision Making In the recent webinar with Jesper Martell, CEO of Comintelli and Paul Santilli, CEO of SCIP (Strategic Consortium of Intelligence Professionals), we had the opportunity to discuss the future of Competitive Intelligence (CI).

Competitive Intelligence

SCIP

JULY 25, 2025

SCIP Insights From Excel to AI: Evolution of Competitive Intelligence Tools In the past, Competitive Intelligence (CI) lived inside spreadsheets. Intelligence Platforms: Dashboards, Alerts, and Automation With the rise of cloud-based platforms like Crayon, Kompyte, and Klue, CI began its transformation.

Competitive Intelligence

Aqute Intelligence

MAY 19, 2025

If you're in B2B SaaS, chances are youre already doing some form of competitive analysis. The reality is that most competitive analysis out there isnt very good. So, lets talk about some of the most common mistakes companies make in competitive analysis and how you can steer clear of them.

Competitor Analysis

mention

DECEMBER 4, 2024

In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand. Here are some AI-powered tools that can help: Crayon : Uses AI to gather and analyze competitive intelligence, including market share data.

Marketing

Aqute Intelligence

JULY 8, 2025

Training teams on competitive intelligence can be tricky. So, how do you build competitive intelligence habits across the business without creeping people out, overwhelming them, or leaving them unsure of what to do with it? Why training matters Competitive intelligence isn’t just a static report or dashboard.

Competitive Intelligence

Engage3

JANUARY 12, 2025

At the heart of this transformation lies competitive pricing data , a critical tool for understanding consumer behavior and making informed pricing decisions. Engage3 , a leader in pricing and competitive intelligence, helps businesses navigate this complex environment. What is Competitive Pricing Data?

Competitive

SCIP

NOVEMBER 13, 2024

Data-driven intelligence—powered by technologies like artificial intelligence (AI), machine learning (ML), and predictive analytics—ensures that companies not only react to crises effectively but also anticipate and prevent potential issues. Register now to be part of the future of data-driven intelligence in CI!

Intelligence

SCIP

MAY 19, 2025

SCIP Insights Competitive Intelligence (CI) in the Age of Data Abundance In todays hyperconnected world, data is no longer a scarcity, its an overwhelming flood. Because in the age of data abundance, the real competitive edge lies not in access, but in interpretation, prioritization, and strategic application.

Competitive Intelligence

ATTEST

NOVEMBER 18, 2024

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.

Marketing Research

Engage3

JANUARY 6, 2025

Unlike traditional pricing strategies, AI Pricing focuses on leveraging cutting-edge machine learning (ML) and competitive intelligence to create smarter, more efficient pricing decisions that balance profitability and customer satisfaction. Product Linking and Data Validation Acquiring competitive data is only the first step.

Retail

Engage3

DECEMBER 26, 2024

Engage3, a leader in competitive intelligence and price optimization, offers innovative solutions to help retailers thrive during the most lucrative shopping period of the year. Machine Learning Algorithms: Leverage AI to predict optimal price points based on demand elasticity, competitor actions, and consumer behavior.

Retail

Engage3

JANUARY 12, 2025

In todays competitive retail landscape, the digital shelf has become a critical battleground. With consumers increasingly shopping online, brands and retailers must ensure their products are discoverable, competitively priced, and compellingly presented across digital platforms. What is the Digital Shelf?

Retail

Engage3

DECEMBER 17, 2024

Why Accurate Competitive Pricing Data is Critical for Retail Success In todays hyper-competitive retail landscape, staying ahead means understanding your competitors pricing strategies with unmatched precision. Unlocking the Power of Accurate Data Competitive pricing data is only useful when its accurate and actionable.

Retail

SCIP

JUNE 12, 2025

What Is an Intelligence-Driven Organization? An Intelligence-driven organization is one that integrates insights from data, market trends, competitive analysis, and internal performance into every layer of decision-making. These organizations empower their Intelligence teams not just to observe, but to influence.

Intelligence

Crayon

JUNE 30, 2025

In this Customer Corner interview, we sat down with Lisa Gonzalez , Senior Competitive Intelligence Manager at Bloomerang , a giving platform that helps nonprofits manage supporter relationships and accelerate fundraising impact, to learn more about how the team is incorporating AI into CI.

Competitive

Engage3

JUNE 13, 2025

We believe everyone in the retail value chain— consumers, retailers, and manufacturers —can win when pricing is powered by data science, machine learning, and AI. Engage3’s AI Pricing engine uses predictive modeling, scenario simulation, and competitive intelligence to give retailers a powerful edge in a hyper-competitive market.

Retail

Engage3

NOVEMBER 25, 2024

Edris Bemanian: Wes, you’ve consistently been at the forefront of competitive intelligence, price optimization, and the broader ecosystem that pricing solutions impact. In the latter case, machine learning can then adapt from those human interventions, automating the improvements for future use.

Innovation

Engage3

NOVEMBER 11, 2024

In today’s rapidly evolving retail environment, staying competitive is more challenging than ever. With consumers constantly shifting preferences, price sensitivity on the rise, and online shopping growing stronger, retailers neeIn today’s competitive retail landscape, staying ahead requires more than intuition—it requires data.

Retail

SCIP

JUNE 2, 2025

SCIP Insights Retail Intelligence: How Brands Read the Market Before It Speaks In an era of hyperconnectivity, geopolitical complexity, and accelerating innovation, the walls that once divided markets have become increasingly porous. This paradox demands a new mindset: Intelligence without borders.

Globalization

Engage3

FEBRUARY 4, 2025

With the rise of artificial intelligence (AI), retailers can harness data-driven insights to make smarter, faster, and more profitable decisions. At the forefront of this transformation is Engage3 , leveraging advanced technology to help retailers optimize prices, stay competitive, and meet ever-changing consumer demands.

Retail

Fuld

MAY 15, 2025

Strategic Consortium of Intelligence Professionals (SCIP) ‘s IntelliCon in New Orleans was largely devoted to understanding Competitive Intelligence (CI) in an AI world, as well as the role of primary research. Our interactions with attendees at IntelliCon have reaffirmed the imperative for Competitive Intelligence.

Competitive Intelligence

Ellennaylor

JUNE 18, 2025

When I started in competitive intelligence, Win/Loss interviews were perceived as a marketing touchpoint. If we’re having fewer conversations, it’s all the more important that we take advantage of what we can learn from each conversation. But the point is we’re at another crossroads in business with the increasing use of AI.

Loss

Fuld

APRIL 15, 2025

Competitive intelligence (CI) is no longer confined to sales decks and strategic planning meetings. The most competitive companies are embedding CI across the entire businessfrom product development and supply chain to pricing and talent acquisition.

Value Chain

Fuld

APRIL 15, 2025

Why competitive intelligence professionals are combining AI and human insight for more reliable decision-making The rapid advancement of AI in competitive intelligence (CI) has introduced new tools and capabilities for data collection and analysis. Looking to strengthen your competitive intelligence strategy ?

Primary Research

Fuld

JULY 17, 2025

In a world where macroeconomic shocks, geopolitical shifts, and technology disruptions seem to unfold in increasingly compressed cycles, many leadership teams are discovering that agility is no longer a competitive advantage—it’s a requirement. Scenario planning also aligns well with other strategic intelligence disciplines.

Competitive Intelligence

Zoominfo

FEBRUARY 24, 2025

Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. And get there before the competition does.) This empowers GTM teams to stay ahead of the curve and the competition. Lets see how.

Business

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitive Intelligence

Cipher

JULY 19, 2021

Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitive intelligence (M&CI) teams at leading life science firms.

Competitive Intelligence

Ellennaylor

JULY 25, 2025

The Radar Screen competitor map is one of my favorite competitive intelligence tools. I first read about it in Adrian Slywotzky’s Value Migration: How to Think Several Moves Ahead of the Competition in the 1990’s. You might use the Radar Screen as the home page for your company’s competitive intelligence site.

Competitive Intelligence

Fuld

MARCH 12, 2025

This partnership reinforces SCIPs mission to foster collaboration among intelligence-driven organizations and advance the use of data and intelligence for strategic decision-making. At SCIP, we believe Intelligence is a force for gooddriving smarter decisions that create value for businesses, society, and the planet.

SCIP

Crayon

DECEMBER 15, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Can you tell me about Think & Curate Intelligence and your role at the company?

Competitive Intelligence

Crayon

JANUARY 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. We build machine learning technology that reviews contracts and documents, primarily for lawyers.

Competitive Intelligence

Crayon

JANUARY 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

Benchmarking

Crayon

MAY 11, 2021

Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. Today, we’ll walk through five examples of commercials that were created by brands in competitive markets.

Competitive

Fuld

MARCH 11, 2025

Competitive Intelligence (CI) isnt just for sales and strategyits a game-changer across the entire business. From product innovation to supply chain optimization, and pricing strategies to market expansion, leading companies are using CI to drive real growth and competitive advantage. Who should attend?

Competitive Intelligence

Aqute Intelligence

JUNE 17, 2025

And the most valuable insight often comes from competitive analysis. In this article, we’ll show you how to use competitor analysis and competitive intelligence to sharpen your market positioning, align your teams, and help your product stand out for the right reasons.

Competitor Analysis

Crayon

SEPTEMBER 26, 2022

As a first time CI practitioner, Zach took his role as a student of competitive intelligence very seriously, resulting in the implementation of not only a successful CI program, but an organization-wide culture of competitive intelligence.

Competitive Intelligence