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If you’re setting out to build a culture of competitiveintelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors.
We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitiveintelligence. We fully endorse this tip, as demonstrating knowledge of your prospect’s operating environment is an excellent way to build trust.
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitiveintelligence. The real secret to success is combining those two knowledge sources – monitoring your own strategy alongside that of your competitors. What is Competitive Benchmarking?
There are five big factors that affect the efficiency of a company’s competitiveintelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitiveintelligence. The first factor is the competitiveintelligence team’s location.
To create a competitive culture is to convince your colleagues that competitiveintelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. Obsession is not the goal; knowledge is the goal. Obsession is not the goal; knowledge is the goal. What does that mean?
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
And sometimes the terms knowledge and insights are bundled with them as well. The world at large uses the terms data and information interchangeably. If you're sitting around a table during Happy Hour (back when that was a thing) catching up with friends, odds are your audience doesn't know (our care about) the differences.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
defense establishment have been so absorbed by the warfighting applications of intelligence that they have failed to appreciate its value in peacetime competition against potentially hostile forces. An article on Defense One on Friday urges the Intelligence Community to borrow some tactics from the corporate world’s playbook.
Innovative companies use competitiveintelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
But how, exactly, can competitiveintelligence help salespeople to strike more deals? What is competitiveintelligence? Competitiveintelligence simply means information about your competitors, your industry and emerging threats and opportunities. How does competitiveintelligence help sales teams?
CompetitiveIntelligence. We all hustle to understand our competition. Doing competitiveintelligence (CI) effectively is difficult. Everyone wants it. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. We all recognize that as a fact.
Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitiveintelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitiveintelligence.
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Data points from competitiveintelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights.
Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? appeared first on Octopus CompetitiveIntelligence.
The short answer is that yes, competitiveintelligence is an ethical business activity. The longer answer is that intelligence gathering can stray into unethical territory, and it’s important for competitiveintelligence firms to understand the risks and have policies for staying on the right side of the ethical (and legal) divide.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?
Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. But that’s not to say you can’t use a DIY approach to competitiveintelligence – just that it will take you time to learn where to look, and how to access crucial details.
It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitiveintelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.
SCIP Insights Empowered by Knowledge: The Role of CompetitiveIntelligence in Gender Equity In the pursuit of gender equity, knowledge is one of the most powerful tools available. In conclusion, knowledge truly is power. Moreover, CI can shed light on industry-specific challenges.
Marcia Algilbers , director of CompetitiveIntelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitiveintelligence teams, as well as technology that has supported data collection and analysis. .
A recent blog post on Contify’s website tells entrepreneurs that there is no magic in such successful companies – only good competitiveintelligence. The post Not Magic: CompetitiveIntelligence is Key to Business Success appeared first on ArchIntel™.
Exabeam, a big data security analytics company based in Foster City, California, has posted a job opening on LinkedIn for a full-time competitiveintelligence analyst position. Having a solid understanding of the sales lifecycle and purchaser mindset and knowledge of product marketing is also a plus.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Homesite Insurance is recruiting a competitiveintelligence associate who will work remotely. On top of this, the associate will be relied upon to make recommendations to improve competitive positioning in the market. The post Homesite Insurance Seeks CompetitiveIntelligence Associate appeared first on ArchIntel™.
Accenture Federal Services is searching for a senior competitiveintelligence analyst who will help the company improve its competitive positioning. The role also requires having a working knowledge of industry competitiveintelligence tools, including Bloomberg.gov, USA Spending.gov, Gartner, IDC and Deltek GovWin.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. Competitiveintelligence also enables you to engage with your customer and promote your product.”.
Computer software company Harness is looking to hire a full-time competitiveintelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for CompetitiveIntelligence Manager appeared first on ArchIntel™.
Cloud-based information security company Zscaler is looking for a full-time senior competitiveintelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitiveintelligence value of Glassdoor. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program.
Additionally, when the candidate is brought on board, your AI-based HR tool can serve as a knowledge resource for new employees on topics such as benefits and leaves. Acquire CompetitiveIntelligence. To stay relevant and competitive, your small business needs to keep tabs on your competitors’ strategies.
SCIP Insights The Evolution of CompetitiveIntelligence: From Data Overload to AI-Driven Decision Making In the recent webinar with Jesper Martell, CEO of Comintelli and Paul Santilli, CEO of SCIP (Strategic Consortium of Intelligence Professionals), we had the opportunity to discuss the future of CompetitiveIntelligence (CI).
Using the right tools is important when conducting market and competitiveintelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitiveintelligence company Cipher Systems. ArchIntel™ -.
Competitiveintelligence revolves around data analysis. That’s where the heart of a competitiveintelligence report is born. ArchIntel: What are some of the lessons you’ve learned throughout your career in competitiveintelligence? . Customers have behaviors when they award contracts.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between.
Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and CompetitiveIntelligence market. The post AlphaSense Named a Leading Vendor in Market and CompetitiveIntelligence appeared first on AlphaSense. Request a free trial.
When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against.
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
Our two speakers discussed the current state of AI and industry expertise within the competitiveintelligence field, tactics for building a successful competitiveintelligence program, and the future of AI and industry knowledge, and how it impacted competitiveintelligence.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. Sector Intelligence. It’s hard to get one, and it’s harder to maintain one.
With a shocking 94% of businesses investing in competitiveintelligence , there is no denying the important role that competitiveintelligence (CI) is playing in helping organizations make sense of the world around them. Pitfall #1: Utilizing more than one competitiveintelligence platform at once.
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