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For those who conduct competitiveintelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitivelandscape. Today, we’re going to walk through 10 such examples.
Whether you’re a marketer, an executive leader, a competitiveintelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitivelandscape.
Regardless of how your competitivelandscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitiveintelligence requires constant aggregation and analysis in order to turn information into actionable insights.
There are five big factors that affect the efficiency of a company’s competitiveintelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitiveintelligence. The first factor is the competitiveintelligence team’s location.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
As a competitiveintelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitivelandscape, Dan understands the importance of generating adoption for your CI program.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitiveintelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitiveintelligence. ArchIntel™ -.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitiveintelligence platform. ArchIntel™ -. Another example is the groupings framework.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
But how, exactly, can competitiveintelligence help salespeople to strike more deals? What is competitiveintelligence? Competitiveintelligence simply means information about your competitors, your industry and emerging threats and opportunities. How does competitiveintelligence help sales teams?
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitiveintelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape. Data points from competitiveintelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights.
Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. But that’s not to say you can’t use a DIY approach to competitiveintelligence – just that it will take you time to learn where to look, and how to access crucial details.
(NCI), recently spoke with ArchIntel regarding how the company has developed its competitiveintelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitiveintelligence? “We The trending landscape is critical.
ArchIntel , a provider of concise actionable open source market and competitiveintelligence reports to business leaders, has released its first compendium called, “ The State of CompetitiveIntelligence: Through the Lens of the CompetitiveIntelligence Executive. ”. ArchIntel™ -. Joel Koerber of ICF.
BetterCloud is recruiting a new competitiveintelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitivelandscape. .” — Research and Markets.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitiveintelligence analyst who will be responsible for building its competitiveintelligence team. The post Root Hiring Lead CompetitiveIntelligence Analyst appeared first on ArchIntel™. ArchIntel™ -.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitiveintelligence. Competitiveintelligence plays a key role in promoting a company’s solutions and getting prospective customers. The first goal is to win deals.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The post Epsilon Hiring Illinois-Based Senior CompetitiveIntelligence Manager appeared first on ArchIntel™.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitivelandscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitiveintelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.
He also focused on the ethical implications inherent in the competitivelandscape and how to determine where the marketplace is headed in the future. . You have to be in the competitiveintelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. There are a number of different CI techniques that B2B product managers can use to gather information about their competition. This is a guest post by Bard AI - just for a laugh.
The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitivelandscape as well as stakeholder expectations.
Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitiveintelligence. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks. Someone with strong customer empathy is also preferred.
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitivelandscape. ArchIntel™ -.
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitiveintelligence. The person selected to fill this position will be the company’s go-to expert on the competitivelandscape.
Akamai Technologies is looking for a director of competitiveintelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitivelandscape to provide insights that will improve the company’s go-to-market strategy.
Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. This capability is enabled by a customized taxonomy, the competitiveintelligence solutions provider said.
Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? The fact is if you're in business, you need to be collecting data on your competitors’ strengths to inform your competitive analyses. What is Competitive Analysis? No you would not.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitivelandscaping, trend analysis, customer insights, or anything in between.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
ArchIntel recently hosted an expert panel during the AI in CompetitiveIntelligence Virtual Event on October 22nd, 2020. Featuring notable leaders within the competitiveintelligence sector, the panel addresses how businesses can remain competitive in the marketplace.
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