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Gathering competitiveintelligence is a challenge. A consistent stream of sound competitive data—i.e., By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitiveintelligence difficult? What needs to be done before gathering competitiveintelligence?
If I had to summarize the brand new 2021 State of CompetitiveIntelligence Report with a single word, I’d use the word revenue. If you were to look at all the companies that are yielding returns on their competitiveintelligence investments, what commonalities would you observe? This raises an important question: How?
CompetitiveIntelligence (CI) is a function that fits into every business strategy. The benefits of competitiveintelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. Let’s dig into some key actionable outcomes of competitiveintelligence.
For those who conduct competitiveintelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.
As markets become more crowded and pivots become more frequent, investments in competitiveintelligence (CI) are growing like never before. Bringing a product to market , releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were.
At this point, you’ve got a strong grasp on competitiveintelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitiveintelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”.
One of the biggest challenges with making use of competitiveintelligence (CI) is distributing that intel to the relevant stakeholders within your organization so that your team can take action on your competitive insights. But then what do you do with the data? Read on for recommendations to create your own.
This is where competitiveintelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics.
For competitiveintelligence (CI) practitioners, there are many elements to building your annual plan. As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. CI pros have their own roles and KPIs to think about, but the impact of their work felt across the entire organization.
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Today is a great day because you’ve just been hired to spearhead a competitiveintelligence (CI) program at your company. Competitiveintelligence has many moving parts and is a process that is never truly done, so laying a strong foundation is key.
Qualtrics and Knowledge360 are both software tools with competitiveintelligence features. Their work fuels a brand’s competitiveintelligence with meaningful stats, trends and market data. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points.
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Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitiveintelligence software tools. So, we decided to dedicate a series of articles to this very subject.
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and CompetitiveIntelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
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One of the greatest barriers to successful competitiveintelligence (CI) efforts in organizations of all sizes is the existence of silos. Silos are the enemy of many modern businesses, and not just in regards to CI.
Competitiveintelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitiveintelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.
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Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitiveintelligence (M&CI) teams at leading life science firms.
Welcome to the latest quarterly update on The State of CompetitiveIntelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and CompetitiveIntelligence (M/CI). to deliver high-quality competitiveintelligence across their organizations.
Welcome to the State of CompetitiveIntelligence Update, a quarterly report from the team at Cipher. Today, we’re discussing the latest insights from the world of Market and CompetitiveIntelligence (M/CI), and sharing how leading organizations around the world are using the Knowledge360 ?
If you’re setting out to build your own CompetitiveIntelligence (CI) function, it can be difficult to know where to start. But with so much complexity to navigate in almost every industry, having a high-performing CI team is one of the keys to success.
I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitiveintelligence leaders and teams today.
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When the conversation turns to competitiveintelligence, there are a few common refrains I hear: “I wish we were doing CI more consistently, but we just don’t have the time.”. I’m so bad at keeping up with our competitive intel. It’s been ages since I’ve really sat down and looked at it.”.
So, you have made the strategic decision to invest in competitiveintelligence software! First of all, congratulations on taking your first step to a more efficient and effective CI function in your business.
Competitiveintelligence, often referred to as CI, is at the heart of every high-performing organization. By practicing competitiveintelligence, organizations can take steps to stay ahead of their competition, maximize business performance, and ensure sustainable long-term success.
Every year, for the last four years, Crayon has conducted the State of CompetitiveIntelligence Report — a survey of the competitiveintelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more.
CompetitiveIntelligence (CI) teams can sometimes be a victim of their own success. You might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results. And then, immediately, everyone wants you to start producing reports for them.
In a recent episode of The Gambit Podcast , our guest Troy Pfeffer discussed at length the importance of building an intelligent company. Troy is VP of Partnerships and Strategy for the Americas at Howspace , and has extensive experience building and scaling competitiveintelligence (CI) efforts at large organizations.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ST: Think & Curate Intelligence is a sprouting initiative started by myself.
You’re trying to decide if you really need competitiveintelligence software, or if you can be budget-conscious and get scrappy and creative with tools you may already have. We’ve all been there. Especially in times of budget crunch.
Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by people new to competitiveintelligence to help them compare different competitiveintelligence software tools. So we decided to dedicate a series of articles to this very subject.
How to do SWOT Analysis With CompetitiveIntelligence Questions This post asks how to do SWOT Analysis with CompetitiveIntelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ED: To start, tell me a little bit about Kira Systems and your role at the company.
Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitiveintelligence software tools. That would be a waste of our time and a waste of yours.
Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitiveintelligence software tools. That would be a waste of our time and a waste of yours.
Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitiveintelligence software tools. So we decided to dedicate a series of articles to this very subject.
Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitiveintelligence software tools. So we decided to dedicate a series of articles to this very subject.
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