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These reports often provide valuable data on market share, growth rates, and competitivepositioning. Methodology: Choose a methodology that suits your needs, such as a matrix, comparison chart, or SWOT analysis (excluding SWOT as per your instructions).
This requires evaluating competitors’ strategies; identifying strengths, weaknesses, and opportunities; and leveraging insights from the competitive market analysis team or similar teams within the organization. With this information, IT can craft an IT strategy that gives the company an edge over its competitors.
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