Competitive Positioning: Definition, Importance, and How to Develop It
Contify
OCTOBER 3, 2024
Discover competitive positioning, its importance, and learn how to develop effective strategies to differentiate your business and achieve market success.
Competitive Positioning Related Topics 
Cloud analytics migration: how to exceed expectations
CIO
NOVEMBER 19, 2024
Together, they help organizations meet data security and infrastructure scalability challenges, ensure compliance, maintain agility, innovate faster, and maintain a strong competitive position in a rapidly evolving market. Check out this webinar to get the most from your cloud analytics migration.
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Amazon downsizes AWS in a fresh cost-cutting round
CIO
APRIL 4, 2024
However, the company faces intense competition in the cloud computing market, particularly from Microsoft, which has emerged as a formidable rival. Amazon’s cloud computing division has long been a key driver of its profitability.
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Can I Improve My Shopify Store Competitive Position?
Elegant BI
JULY 7, 2021
In today’s competitive online shopping environment, these features, combined with the ability to easily analyze the data within the Shopify application and use that analysis to make business decisions can mean the difference between business success and failure. Analytics Can Take Shopify (and your business) to the Next Level!
Gain a Competitive Edge With This Scenario Planning Toolkit
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Six steps to creating a successful IT strategy: A guide for CIOs
CIO
OCTOBER 15, 2024
This requires evaluating competitors’ strategies; identifying strengths, weaknesses, and opportunities; and leveraging insights from the competitive market analysis team or similar teams within the organization. With this information, IT can craft an IT strategy that gives the company an edge over its competitors.
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Rajeev Ronanki on making the leap to CEO
CIO
NOVEMBER 2, 2023
CEOs increasingly depend on technology as a central means of staking competitive positions, and that shift has made CIOs increasingly well-suited for the job. To be sure, a small but growing group of CIOs have already made this jump. Consider Tim Buckley, at Vanguard; Tim Spence, at Fifth Third Bank; or Jason Buechel, at WholeFoods.
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The fast track to intelligent retail modernization with TCS and Microsoft Cloud
CIO
APRIL 20, 2023
“Spatial analytics and competitive analysis have started to play critical roles in driving differentiated experience, dynamic pricing strategy, store layouts and improved personalized buying experiences.” Supply chain resiliency Maintaining a competitive position in the retail world involves tremendous pressure to manage costs more effectively.
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The top 10 IT outsourcing service providers
CIO
APRIL 12, 2022
Those companies that have been able to bolster their talent pool, not just in terms of headcount but also skills development, have been able to strengthen their competitive positions.
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How To Measure Your Social Listening ROI: The Guide
mention
AUGUST 5, 2024
As you get closer to your demographic by monitoring your brand sentiment and mentions across social media, you increase your chances of generating leads from your social strategy and gaining a competitive position in the market as you adjust your social strategy accordingly.
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The new value calculator: Levers for business optimization
CIO
JUNE 6, 2023
We at Cloudera know that our solutions enable our clients to generate significant value, transform their competitive position, etc. Meaning your modern data infrastructure can efficiently run workloads on-prem, in a private cloud, or public cloud without any hiccups – and move between them if and when your circumstances change.
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Top automation pitfalls and how to avoid them
CIO
JANUARY 12, 2023
If you improve the stickiness, you improve the durable advantage and your competitive position,” says Srivastava. But there’s unlimited growth potential in finding new business opportunities made possible through automation. For example, companies can use automation to improve existing service offerings. “If
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Competitive Strategy Consulting
Fuld
NOVEMBER 1, 2024
Strengthen Competitive Positioning: Gain access to the latest technologies and methodologies in Competitive Intelligence, ensuring that your business stays ahead of market shifts and competitor activities.
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Zscaler in Search of Senior Competitive Intelligence Manager
ArchIntel
JANUARY 26, 2021
He or she will focus on competitive differentiation efforts, ensuring that Zscaler stands out from other market players in terms of product messaging, web content, campaigns and corporate marketing content. The mid-senior level role also comes with competitive positioning and messaging functions.
Patent search tools for competitor analysis
Aqute Intelligence
JUNE 23, 2023
This tool is crucial for marketing teams as it helps shape competitive positioning, support product messaging, and provide insights for strategic decision-making. Companies can access extensive patent databases to analyze competitors' patent filings, track technological advancements, and identify potential areas of disruption.
5 Competitive Intelligence Platforms for B2B Technology Companies
Aqute Intelligence
SEPTEMBER 6, 2023
Kompyte This competitive intelligence automation software focuses on providing clear and actionable insights to improve your competitive positioning. Kompyte’s platform helps monitor, learn, and adapt to competitors' actions on a continuous basis.
Conducting Healthcare Investment Research with Expert Insights
Alpha Sense BI
FEBRUARY 6, 2024
The following investment research approaches can help inform investment decisions and mitigate potential risks: Valuation and Company Research – Evaluating the financial health and performance of healthcare companies by analyzing their financial statements, competitive position, management team, and growth prospects.
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Newsletter – September 2024
Fuld
SEPTEMBER 23, 2024
Early Warning & Scenario Planning Toolkit In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit Neuromarketing: Decoding consumer behavior What do consumers truly think and feel about brands and products?
Competitive Analysis Report: What Is It & How to Create One (+ Examples)
mention
MARCH 25, 2024
There are various elements of a competitive analysis report : 1) Identifying Competitors: Identify direct and indirect competitors who offer similar products or services and compete for the same target market. It will also highlight the competitive position of the two in the global market.
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Data-Driven Dining Trends 2025: Key Insights for Retailers and Restaurants
Engage3
NOVEMBER 5, 2024
Engage3’s Perspective : Engage3’s focus on price optimization and competitive positioning supports retailers in making quick, data-informed pricing adjustments for promotions like LTOs. By tracking trends and using competitive intelligence, we help our partners align pricing with consumer expectations.
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Competitive Portfolio Positioning in Asset Management: The Power of Generative AI
Alpha Sense BI
APRIL 16, 2024
As resourcing and budgeting considerations remain top of mind for firms, it is also more important than ever to accelerate and centralize research findings and prevent the duplicity of work in order to remain competitive and ahead of the curve.
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5 Ways GenAI is Optimizing Analyst Productivity
Alpha Sense BI
FEBRUARY 29, 2024
Competitively Position your Team with AlphaSense AlphaSense’s leading AI-search driven market intelligence platform equips you with the insights, market intelligence, trends, and expert opinions to remove the complexity and guesswork of conducting your research.
Accenture Federal Services Hiring Senior Competitive Intelligence Analyst
ArchIntel
JUNE 15, 2021
Accenture Federal Services is searching for a senior competitive intelligence analyst who will help the company improve its competitive positioning. ArchIntel™ -. According to a job announcement posted on LinkedIn, the private consulting firm wants to hire a senior analyst who will be based at its office in Arlington, Virginia.
Allstate Seeking Competitive Intelligence Associate Manager
ArchIntel
MAY 11, 2021
The selected hire for the role will be tasked with conducting various analyses, including competitive intelligence , product and risk management studies, to understand Allstate’s competitive position.
Homesite Insurance Seeks Competitive Intelligence Associate
ArchIntel
JUNE 1, 2021
On top of this, the associate will be relied upon to make recommendations to improve competitive positioning in the market. Homesite said that the CI associate will be tasked to find out about competitor pricing as well as providing insights and analysis to the business for pricing enhancements.
Unisys Hiring Senior Solution Marketing and Communications Manager
ArchIntel
APRIL 20, 2021
In collaboration with analysts, the senior solution marketing and communications manager will work to understand market trends , the needs of clients and the company’s competitive positioning to inform decisions made by management. The role also requires partnership with Unisys’ solution management, regional marketing and sales teams.
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Newsletter – November 2023
Fuld
NOVEMBER 13, 2023
Finally, we share a case where advanced social media analytics enhanced competitive positioning for a leading corporation. Our analysis extends to the potential impact of recent geopolitical tensions in the Middle East on the oil markets, a vital concern for all sectors.
KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence
ArchIntel
APRIL 13, 2021
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape.
Harnham Seeks Senior Competitive Intelligence Manager for Biotech Company
ArchIntel
JANUARY 26, 2021
The Greater Boston Area-based senior manager’s primary responsibilities include monitoring competitor and customer activities, direct threat assessments , and ensuring that the biotech company is in an optimal competitive position in terms of its product releases.
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Mobile Infra Company Mason Seeks Product Marketing Manager
ArchIntel
MARCH 16, 2021
The job involves a broad understanding of the competitive landscape to put Mason into a competitive position. The selected applicant is also tasked with ensuring that Mason’s message will resonate with its personas and validate its positioning, according to a job announcement posted on LinkedIn.
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Exabeam Looking for Competitive Intelligence Analyst
ArchIntel
FEBRUARY 16, 2021
The associate-level role includes functions for creating competitive positioning and tools for improved sales effectiveness and formulating competitive threats and product launch strategies in support of product management teams.
Internal Wholesaler – Annuity Sales: Remote
Wink Intel
FEBRUARY 5, 2024
The Internal Wholesaler, Annuity Distribution, is responsible for providing best-in-class phone and web-based support for agents and IMO marketers related to case design, product questions, competitive positioning, illustration software training and more.
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Using buyer feedback in competitive analysis
Primary Intelligence
JULY 7, 2021
These trends allow you to identify your strengths and weaknesses so that you can eliminate any shortcomings and stay steps ahead when it comes to competitive positioning. Now that you’ve collected and analyzed competitive insights, it’s vital that those insights are communicated to sales in a digestible way.
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Using Win Loss Analysis: Sales
Primary Intelligence
NOVEMBER 10, 2021
By understanding your buyer’s true perception of your solution, you can also improve areas of pitch, sales process, and competitive positioning to create the best sales experience possible. This rep-level feedback helps you as a sales leader identify the specific things a rep can do to win futures – according to your buyers.
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How to Evaluate Fund Performance in Shifting Markets
Alpha Sense BI
SEPTEMBER 6, 2024
Their first-hand insights are unparalleled as they relate to competitive positioning, leadership styles, internal motivations and challenges, and other intangible factors that can potentially impact fund performance.
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How Enterprise Intelligence Reduces Analyst Turnover
Alpha Sense BI
MARCH 28, 2024
Competitively Position your Team with AlphaSense AlphaSense’s leading AI-search driven market intelligence platform equips you with the insights, market intelligence, trends, and expert opinions to remove the complexity and guesswork of conducting your research.
How Product Preferences are Revealed Using Competitive Intelligence
Netbasequid
JUNE 8, 2021
Here, we’ll examine how product preferences are revealed using competitive intelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitive intelligence. Let’s explore a few more bonus features that competitive intelligence brings to your product’s viability. Consumer targeting.
Augmented Analytics Makes Competition Easy!
Elegant BI
OCTOBER 27, 2020
Competitive positioning is crucial to every business. Original Post: Improve Competitive Positioning with Advanced Analytics! You can’t afford to waste time trying things out in the market. You can start your journey here and now! The Rewards Of Advanced Analytics.
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Domo Announces First Quarter Fiscal 2025 Financial Results
Domo
MAY 23, 2024
We’re confident that our strategic priorities will continue to reinforce our competitive position.” These forward-looking statements include statements of our Chief Executive Officer, statements regarding competitive positions, our financial outlook for our second fiscal quarter, and results for future periods.
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Fixing gaps in business growth: Buying, Borrowing, and Building in GOVCON
FedSavvy
SEPTEMBER 8, 2021
When making this choice, carefully consider the implications of each and how it can not only impact one pursuit but future competitive positioning. © FedSavvy Strategies and FedSavvy Strategies blog, 2012-2021.
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Generative AI in Investment Banking
Alpha Sense BI
APRIL 4, 2024
It ensures that firms are competitively positioned to enable knowledge sharing within their organization, and optimize processes to prevent lost time and resources, and prevent analyst burnout. Harness the power of genAI and competitively position your team— start your free trial of AlphaSense today.
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How Enterprise Intelligence Reduces Analyst Turnover
Alpha Sense BI
MARCH 28, 2024
Competitively Position your Team with AlphaSense AlphaSense’s leading AI-search driven market intelligence platform equips you with the insights, market intelligence, trends, and expert opinions to remove the complexity and guesswork of conducting your research.
Business & Industry Research
Fuld
DECEMBER 5, 2021
To ensure our customers optimize their competitive position, we offer highly customized and actionable research insights addressing specific business problems and organizational objectives. Our research services include: Market Intelligence and Strategic Research.
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Hybrid, Proximity and Ecosystems Are Elevating the Importance of Colocation
TBR
JULY 26, 2024
Quite possibly some smaller SIs and consultancies will use colocation as a critical component to scaling themselves into competitive positions against those larger players. As SIs and consultancies mature their partnering practices, colocation will become another element orchestrated by the likes of Deloitte, Accenture and Infosys.
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