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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!

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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Crayon

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

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Red Sox CTO Brian Shield on building a world-class IT team

CIO

In that wide-ranging conversation, we explored his leadership playbook, what a game-winning data strategy looks like, and the value of stepping outside your comfort zones as a leader, among other topics. What we learned from our misfortune resulted in an award-winning industry solution. More than ever before, we look for good athletes.

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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. A competitive win rate indicates sales is proficient in closing deals.

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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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How Should Data Drive Your Email Marketing Strategy In 2021?

Smart Data Collective

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. Limited-time sales offers New product launches Reward programs and customer retention Enhancing user engagement Winning back former customers Delivering value-added pieces of content.

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Three Frameworks for Processing Competitive Analysis Data

ArchIntel

In a recent article published on the Crayon website , Bond defines competitive analysis frameworks as models used in organizing, connecting and interpreting data points in the competitive landscape. This structure allows a company to categorize competitive data points in accordance with their high-level characteristics.

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