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Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitive intelligence? Let’s be clear; competition is a good thing.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What are their annual sales and revenue figures? What advantages do they have that I don't have? How many clients do they have compared to me?
SCIP Insights AI-Powered Competitive Intelligence: Transforming Business Strategies in the Digital Age In today's hyper-competitivelandscape, staying ahead of the curve is essential for businesses striving to thrive. Traditional methods of gathering competitive intelligence are no longer sufficient in the digital age.
Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Gathering all the competitive data you need on time. Gathering competitive data on time.
Businesses are increasingly focused on data-driven decisions as the competitivelandscape only grows within each industry. Competitive Intelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: Gartner ) .
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? During a 2021 NetBase Quid LIVE event , Cam Mackey, CEO for SCIP, shared a few tips with the audience. Strategy: What is the proper approach to competitive intel?
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