Zoominfo
AUGUST 8, 2024
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. But what does it actually look like to implement a sales enablement program?
ArchIntel
MAY 18, 2021
Currently, the company is making efforts to grow its competitive intelligence program. Specifically, the successful candidate will provide contextual analysis by supporting and improving ongoing competitive research, as well as by tracking and analyzing competitor products and GTM strategies.
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ArchIntel
MARCH 16, 2021
The job involves a broad understanding of the competitive landscape to put Mason into a competitive position. The manager’s responsibilities also include helping other in-house teams with sales enablement, strategy development and product launches.
Alpha Sense BI
NOVEMBER 8, 2023
Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. At the same time, understanding how to effectively position your offering against competitors is one of the most critical components of the sales process.
Evalueserve
MARCH 1, 2021
Through features such as comment, share, and download, Sales Radar helps users from different teams collaborate and share insights from any part of the world. EVS: There is a lot of sales enablement technology available, how does this one stand out?
mention
JULY 5, 2024
In that case, you may want to start your competitive analysis by determining right away what your competitors are already doing, how saturated the market is, how you can create a unique value proposition to differentiate your brand, and the steps you need to take over the long run to take market share from them.
Apprize360 Intelligence
DECEMBER 18, 2017
A more recent trend is to have voice of the customer be a responsibility of a company’s sales enablement team. Other companies take the pulse of their customers as a subset of a product manager’s responsibility. In that regard, it really did not matter “where” the CI function was housed in the company organizational chart.
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