CIO

MARCH 11, 2024

One characteristic of most of the SaaS industry today is that the vast majority of solutions are horizontal – there are functional SaaS solutions for Sales & Marketing (one of the most crowded and ripe-for-consolidation subsegments), for Finance, for HR, and of course for IT. They understand the jargon, the workflows, the pain points.

Finance 397

Finance Competitive Landscape Competitive Education 397

Smart Data Collective

MAY 11, 2023

Why CRM Matters for Banks In today’s competitive landscape, customer relationship management (CRM) has become a critical tool for banks. CRM enables banks to personalize their interactions with customers, track and analyze customer data, and provide targeted marketing and sales efforts.

Data Mining 290

Data Mining Banking Competitive Landscape Predictive Analytics 290

Aqute Intelligence

OCTOBER 22, 2019

Sales is a challenging role. One way to make it easier is to arm your sales team with information and insights about your competitors. But how, exactly, can competitive intelligence help salespeople to strike more deals? What is competitive intelligence? How does competitive intelligence help sales teams?

Competitive Intelligence 124

Competitive Intelligence Competitive Sales Intelligence 124

CIO

JUNE 20, 2024

It’s someone who always has us top of mind.

IT 463

IT Sports Innovation Win 463

Smart Data Collective

AUGUST 15, 2019

Cost of living is rising; customer acquisition is more difficult than ever in such a competitive landscape; and suppliers are looking to increase their profits by upcharging you, too. Even when your business cost and costs of production aren’t growing exponentially, chances are everything around you is.

Business 266

Business Competitive Landscape Human Resources Predictive Analytics 266

Aqute Intelligence

AUGUST 30, 2023

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. From your interactions, do you sense any gaps in our current offerings compared to the competition?

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Zoominfo

SEPTEMBER 7, 2021

When competitors are mentioned on a sales call, run an automated nurture program that highlights your advantages over their offering. This allows you to consistently go deeper and inform a buyer’s perspective about your solution relative to the competitive landscape, regardless of the individual sales rep.

Sales 100

Sales Competitive Landscape Competitive Intelligence Advantage 100

Primary Intelligence

MAY 26, 2021

There certainly are people with a talent for sales. And truth be told, sales can have similar, predictable patterns and behaviors that can help any salesperson become more successful. Knowing the competitive landscape. Knowing the competitive landscape. Ingredients for closing deals.

Competitive Landscape 176

Competitive Landscape Loss Sales Gaming 176

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. When we built ZoomInfo’s global sales team, we gained some valuable insights. We share these lessons with you today in the spirit of elevating both the sales profession and the remarkable people that work in it across the globe.

Globalization 130

Globalization Sales Win Competitive Landscape 130

Smart Data Collective

MAY 11, 2023

This immersive experience can be a game-changer in driving customer engagement and increasing sales. By following the strategies outlined in this list, you can ensure that your e-commerce business thrives in the mobile era and continues to grow in the competitive landscape.

Commerce 290

Commerce Competitive Landscape Gaming Algorithm 290

Aqute Intelligence

JUNE 25, 2024

For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Marketing teams can refine strategies, product teams can innovate, and sales teams can better position their offerings. Sales and distribution channels: Examine the sales channels and distribution methods used by competitors.

Competitor Analysis 147

Competitor Analysis Analysis Competitive Landscape SWOT 147

Domo

FEBRUARY 14, 2022

Sales are the lifeblood of any successful organization. A quick example there is with (sales) pipeline. Domo’s sales organization is also using Domo to do more root-cause exploration. “I The Domo platform has even changed the way Domo’s sales team carries out its quarterly business reviews (QBRs). What about web traffic?

Sales 98

Sales Competitive Landscape Gaming Analysis 98

Aqute Intelligence

DECEMBER 27, 2023

You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape? You're familiar with the industry titans – Gartner, Forrester, IDC – that provide a wealth of data and reports.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

MAY 6, 2024

A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. Armed with this intel from the competitor analysis for sales report, you can develop a pricing strategy that's both competitive and attractive.

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Zoominfo

AUGUST 23, 2022

For B2B sales leaders, these challenges become even more pronounced. The competitive landscape has become more intense. Before COVID, sales had traditionally been an in-person endeavor. Many sales professionals assumed this would be temporary, and eagerly awaited the days when business travel could resume.

Sales 100

Sales Travel Competitive Landscape Commerce 100

Zoominfo

DECEMBER 13, 2024

When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. This recognition was driven by: 100% user satisfaction ratings in key categories such as Sales Intelligence, Buyer Intent, Market Intelligence, and Lead Capture. Sales Manager at a SaaS Company. ” David K.,

Competitive Landscape 130

Competitive Landscape Market Intelligence Startups Win 130

Aqute Intelligence

JUNE 23, 2023

This information can guide product development strategies, inform marketing campaigns, and help companies understand the competitive landscape better. By using this tool, companies can comprehensively understand the competitive landscape by exploring patents filed across multiple jurisdictions.

Competitor Analysis 130

Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

mention

AUGUST 2, 2024

Basic Concepts of Pricing Strategy Pricing strategy involves choosing the right price point to balance sales and profitability. Aligning these factors enables businesses to pinpoint the ideal balance that maximizes sales while securing a healthy profit margin. Market share is the percentage of sales a company holds within an industry.

Analysis 147

Analysis Competitive Marketing Marketing 147

Zoominfo

APRIL 23, 2018

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape. To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals.

Competitive Landscape 133

Competitive Landscape Sales Competitive Learning 133

Data Hut

OCTOBER 10, 2024

Product visibility is crucial for aiming your target audience in a highly competitive marketplace like Amazon, where millions of sellers are vying for the attention of millions of active users. Optimizing your product listings with the relevant keywords helps you bring in more sales and organic traffic from relevant searches.

Algorithm 52

Algorithm Competitive Landscape Competitor Analysis Competitive 52

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Alpha Sense BI

MARCH 24, 2025

In October 2024, Morgan Stanley announced the launch of AskResearchGPT , an internal genAI-powered assistant designed to help Morgan Stanleys Investment Banking, Sales & Trading, and Research staff by instantly searching and summarizing insights from more than 70,000 proprietary reports.

Banking 64

Banking Due Diligence Competitive Landscape Market Intelligence 64

mention

MAY 29, 2023

At the same time, it has widened the top of the sales funnel, allowing customers to access products and services that might otherwise be too expensive to purchase with heavy upfront one-time payments. Consider Your Competition It is also important to consider the competitive landscape when choosing a subscription pricing model.

Competitive 243

Competitive Competitive Landscape Sales Business 243

Owler

APRIL 28, 2023

As you strive to meet the evolving needs and interests of buyers, you’ll find businesses of all sizes and across all industries experience similar challenges to remaining competitive while working to increase sales and grow revenue.

Competitive Landscape 52

Competitive Landscape Competitive SWOT Business 52

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. For an in-depth look at content marketing, check out the following blog posts: 3 Ways to Drive Sales with Content Marketing.

Marketing 154

Marketing Marketing Alliance Education 154

ArchIntel

MARCH 16, 2021

Failing to understand competitors’ positioning could put companies at risk of making similar marketing and sales claims as their competitors. This could result in confusion for buyers and lead to prolonged sales cycles and price wars. Abinanti suggests mapping positioning statements to keep track of the competitive landscape.

Competitive Landscape 112

Competitive Landscape Competitive Intelligence Competitive Analysis 112

mention

MARCH 25, 2024

A competitive analysis report is a comprehensive document that examines the strengths and weaknesses of a business’s competitors. With this report, businesses can understand their competitive landscape and identify their key competitors. Source It helps you uncover opportunities for growth and improvement in the long run.

Analysis 162

Analysis Competitive SWOT IT 162

ArchIntel

JULY 6, 2021

Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

AUGUST 31, 2021

Working closely with internal stakeholders such as field sales, pre-sales, customer success, product management and product marketing teams, the senior competitive intelligence manager will position the Johns Creek, Georgia-headquartered company against current and emerging competitors.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MAY 18, 2021

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

APRIL 13, 2021

Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.

Competitive Intelligence 104

Competitive Intelligence Competitive Technology Technology 104

Aqute Intelligence

JULY 8, 2024

Engaging in conversations with sales representatives can yield valuable insights into pricing structures, discounts, and negotiation strategies. Customers might share information about their purchase prices, discounts, or any special deals they received that will give you information about competitive pricing strategy.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Primary Research Analysis 130

ArchIntel

FEBRUARY 23, 2021

The competitive intelligence manager, who will be based in Portland, Oregon, will lead a team charged with collecting, analyzing and synthesizing competitive intelligence data to provide decision-makers with actionable insights , build tools for the sales team and help develop differentiated messages for the company’s marketing and sales goals.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

GrowbyData

MARCH 16, 2023

Which brands are emerging in your competitive landscape? Is your ad price competitive in comparison to your competitors? in your competitive landscape? Ad intelligence gives you this unique data to identify keywords with better impressions, CTRs, and the average cost of sales (ACOS).

Intelligence 98

Intelligence Intelligence Annotation Competitive Landscape 98

Aqute Intelligence

NOVEMBER 27, 2019

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. The prevalence of digital research tools may have accelerated the boom in this field.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

ArchIntel

MARCH 16, 2021

The job involves a broad understanding of the competitive landscape to put Mason into a competitive position. The manager’s responsibilities also include helping other in-house teams with sales enablement, strategy development and product launches.

Management 104

Management Marketing Marketing Hospitals 104

ArchIntel

MARCH 30, 2021

BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104