Competitive Landscape Research Sales Enablement 
Zoominfo
AUGUST 8, 2024
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. But what does it actually look like to implement a sales enablement program?
ArchIntel
MAY 18, 2021
Currently, the company is making efforts to grow its competitive intelligence program. Specifically, the successful candidate will provide contextual analysis by supporting and improving ongoing competitive research, as well as by tracking and analyzing competitor products and GTM strategies.
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Alpha Sense BI
NOVEMBER 8, 2023
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery.
Evalueserve
MARCH 1, 2021
From an operations point of view, I manage our clients’ overall research and delivery, be it Market Intelligence, Competitive Intelligence, GTM Support, Sales Intelligence, and others. Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.
mention
JULY 5, 2024
Customer Intelligence To get a deeper impression of what your customers need, what motivates them, and how they behave, conduct customer intelligence research. Other types of competitive intelligence include marketing intelligence and corporate intelligence. Examples of online databases are Nexis Uni, SEC EDGAR, and Dun and Bradstreet.
Apprize360 Intelligence
DECEMBER 18, 2017
Many organizations have robust win-loss interview or voice of the customer research programs that are often managed within product marketing. A more recent trend is to have voice of the customer be a responsibility of a company’s sales enablement team.
Alpha Sense BI
APRIL 26, 2024
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. It enables a granular understanding of competitive landscapes, customer shifts, and sector-specific trends.
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