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Want to do your own competitiveresearch? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research.
And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. This also covers research websites such as Mckinsey.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of market research.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques. Competitor websites and marketing materials Start researching your competitors' own websites.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitivelandscape. What type of information is available from primaryresearch and secondary monitoring?
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitivelandscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Webinar 1: An introduction to competitive intelligence MONDAY, JUNE 17 AT 10AM ET Learn the latest strategies to analyze your competitivelandscape, explore the external and internal factors shaping your markets, and how to gain insights into your competitors’ strategies. Key Takeaways: What is competitive intelligence?
“Contify’s AI-enabled market intelligence platform enabled our pharma client to anticipate market changes and stay on top of the rapidly changing competitivelandscape. Competitive intelligence companies excel in primaryresearch and have a close relationship with their clients. Read the case study here ?.
AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. Its primary purpose is to complement traditional datasets and offer unique perspectives for better, more well-rounded decision-making.
Few things can be more daunting—or exciting—than a blank research slate. Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape.
The same goes for finding your way in your competitivelandscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. What is competition mapping, and why is it important? It enables you to work in a way that fits the market needs, based on research.
The same goes for finding your way in your competitivelandscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. What is competition mapping, and why is it important? It enables you to work in a way that fits the market needs, based on research.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. By leveraging AlphaSense, research professionals can essentially create a single source of truth for a company’s DEI and ESG efforts.
Industry nuances, company culture, leadership styles, competitor interactions—these are facets you can’t necessarily uncover by researching numbers and figures, yet they significantly impact whether or not two companies have the right synergies to succeed. Navigating the cultural challenges around M&A integration is a delicate process.
This helps provide a broader context for the external factors influencing your competitivelandscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. This helps companies understand the underlying forces driving competition in their industry.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their market research, landscaping, and monitoring. Which company provides access to the most in-depth, varied expertise that will ultimately eliminate blind spots in your research?
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