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Competitive intelligence strategy Without a clear plan, you could easily spend months gathering information that has little value to your organisation. What problems do we encounter because we don’t know the competitivelandscape? · Your answers to these questions should give you some idea of the scope of your research.
Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Let's dive into the details of each approach: Primary sources and fieldwork: Direct observation and interaction Primaryresearch, or fieldwork, is the most direct way to gather competitor pricing intelligence.
When conducting primaryresearch, it’s a good idea to break down the buyer persona. PrimaryResearch Options. All three of these primaryresearch options are bound to the questions being asked. So, you’ve done both primary and secondary market research, where do you go now? What do they want?
Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers. Enter AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform, that revolutionizes primaryresearch and allows you to expedite the mastery of new or challenging topics.
Webinar 1: An introduction to competitive intelligence MONDAY, JUNE 17 AT 10AM ET Learn the latest strategies to analyze your competitivelandscape, explore the external and internal factors shaping your markets, and how to gain insights into your competitors’ strategies. Key Takeaways: What is competitive intelligence?
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. To rely on one over the other is to remain blindsided, and these unprecedented times have shown us that this is one risk not worth taking.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitivelandscape. What type of information is available from primaryresearch and secondary monitoring?
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
“Contify’s AI-enabled market intelligence platform enabled our pharma client to anticipate market changes and stay on top of the rapidly changing competitivelandscape. Competitive intelligence companies excel in primaryresearch and have a close relationship with their clients.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Expand your competitivelandscape by considering related industries and determining potential competitors from lateral sectors.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitivelandscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. Its primary purpose is to complement traditional datasets and offer unique perspectives for better, more well-rounded decision-making.
Step 3: Analyzing Opportunity In this final step, we build off of our foundational research to find specific gaps, challenges, and/or opportunities to cannibalize or grow market share. Explore Real-World Customer Feedback While all of this secondary research is essential for us to map the landscape, we can’t forget about primaryresearch.
No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. The same goes for finding your way in your competitivelandscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping.
No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. The same goes for finding your way in your competitivelandscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping.
This helps provide a broader context for the external factors influencing your competitivelandscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. This helps companies understand the underlying forces driving competition in their industry.
Similarly, financial managers must be wary of how companies in their portfolios report on ESG topics and conduct due diligence on potential opportunities by researching the company’s DEI practices before making investments.
Our dedicated compliance team carefully reviews each transcript to ensure it aligns with regulatory requirements, minimizing the risk of exposing primaryresearch to MNPI. Optimize your research budget by exploring the ROI of Expert Insights in our whitepaper, The Expert Insights Flywheel: Maximize Return on Your Time.
This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on. Try AlphaSense for Free To stay ahead of your competition and be agile in your decision-making, you need expert insights.
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