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Win/loss analysis is an essential practice for anyone who wants to better understand their competitivelandscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!
A data-driven email marketing strategy is paramount for businesses to survive in such a competitivelandscape. Surveys have shown that 73% of marketing professionals believe email marketing is essential to their organization’s success. Typically, the return on emails is $42 for each dollar spent.
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Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
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She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
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We see this in the business outcome, and measure it by how competitive intelligence allows us to be a data point of information that tells us about the competitivelandscape. . We like to see the variance between how we assessed the competitivelandscape and what the customer actually needs.
Not only that, but they are also the number one competitor in almost every category with a massive marketing budget almost unmatchable to most advertisers. So, how can Search Marketers better compete with Amazon on Google SERP? To compete with Amazon’s tough paid ads competition, doing SEO is an excellent tactic.
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When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-market intelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.
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August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.
In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in.
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This tool helps them keep a close eye on their brand’s presence and reputation in the media landscape, allowing them to make well-informed decisions and respond effectively to emerging trends and public sentiment. Creating Targeted Marketing Strategies Understanding customer preferences is vital for successful marketing campaigns.
Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. On top of this, the winning applicant will also conduct forecasting and analytics related to product and pipeline planning, business development and commercial needs.
In November 2021, we examined what contractors are winning FEDSIM bids and with what federal customers. Source: USASpending.gov Booz Allen Hamilton came out on top (again) as winning the largest number of contract opportunities and received the highest obligations over the past five fiscal years for FEDSIM procurements.
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“The global software as a service (SaaS) market size is expected to reach $185.8 billion by 2024, rising at a market growth of 21.4% ” — Research and Markets. BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. ArchIntel™ -.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. ArchIntel™ -. Khoros was established in 2019 and is headquartered in Austin, Texas.
In its help wanted ad, the San Francisco-based company said that the job calls for the services of an individual who is passionate about “winningmarket battles and solving business mysteries.”. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks.
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Figure 1 – T4NG’s market share by spending by millions of dollars. GovCIO, also on T4NG2, is the next highest vendor receiving 9% of actual spending across the T4NG market, over $1.3 If at first you don’t succeed in winning a contract, buy a winner! billion ceiling value.
Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitive intelligence. The first goal is to win deals. Competitive intelligence plays a key role in promoting a company’s solutions and getting prospective customers.
ArchIntel , the market leading provider of open source daily intelligence, competitive intelligence reports and competitive intelligence events announced today that it is launching an executive level Competitive Intelligence Event Roundtable Series for executives in the competitive intelligence sector. .
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In today’s competitivemarket, the search metrics provided by search engines like Google itself are not sufficient for managers to monitor search marketing performance. In this article we will learn about five search metrics managers should track over time to proactively monitor search marketing performance. Clickshare.
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Engage3 is revolutionizing how retailers acquire, validate, and act on competitive data, helping them optimize their pricing strategies and stay ahead of the competition. AI Pricing leverages artificial intelligence to analyze competitive data, market trends, and customer behavior to help retailers make informed pricing decisions.
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Every brand needs some sort of competitive pricing strategy. They can’t simply paste any old number on a tag and call it a day – it needs to reflect your position in the market and hit the sweet spot between meeting customer expectations and making a profit.
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This tool helps them keep a close eye on their brand’s presence and reputation in the media landscape, allowing them to make well-informed decisions and respond effectively to emerging trends and public sentiment. Creating Targeted Marketing Strategies Understanding customer preferences is vital for successful marketing campaigns.
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