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BMC to split into two independent organizations

CIO

In a Wednesday posting on the BMC web site, company CEO and president Ayman Sayed said the decision to split was made because “it was determined the two companies will better serve their markets individually. Under the new arrangement, he said, BMC, which is owned by private equity (PE) firm KKR & Co.,

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Using OANDA for Competitor Analysis

Cipher

When a business tracks it's competitors, it can deploy stronger market campaigns, deliver differentiated product offerings and better analyze strategic groups. What is Competitive Analysis? Some create startup profiles and others configure market trends, inform SEO strategy or facilitate a SWOT analysis.

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5 Business Expenses That Data Can Help Reduce

Smart Data Collective

Cost of living is rising; customer acquisition is more difficult than ever in such a competitive landscape; and suppliers are looking to increase their profits by upcharging you, too. Market Testing. As a business, your goal is to connect with your target market in the most cost-effective and efficient way.

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests.

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Introducing ZoomInfo Recruiter

Zoominfo

With over 100 million company profiles, 63 million direct dial phone numbers , 100 million direct emails, and 4.3 In today’s competitive landscape, business information isn’t enough. We’re making everything as easy as possible for recruiters ,” says Andrew Erpelding, director of product marketing at ZoomInfo.

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York IE Enhances Collaborative Market and CI Research Platform

ArchIntel

New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitive intelligence platform. The investment company said the new teams feature enables startup employees to collaboratively research companies and markets then share their findings with colleagues.

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