Smart Data Collective

JUNE 4, 2021

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. Surveys have shown that 73% of marketing professionals believe email marketing is essential to their organization’s success. Typically, the return on emails is $42 for each dollar spent.

Marketing 331

Marketing Marketing Competitive Landscape Market Segmentation 331

CIO

SEPTEMBER 26, 2024

In today’s competitive landscape, Customer Experience (CX) is the ultimate differentiator for brands striving to stand out. Strong CX initiatives can drive customer loyalty, repeat purchases, and word-of-mouth marketing, while excellent EX ensures that employees are invested in delivering those experiences.

Business 467

Business Competitive Landscape Airline Entertainment 467

CIO

MAY 27, 2024

When building such a strategy for a business, I encourage tech leaders to first examine their competitive landscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete. There are numerous examples of this in action.

Advantage 397

Advantage Advantage Competitive Landscape IT 397

CIO

OCTOBER 9, 2024

In a Wednesday posting on the BMC web site, company CEO and president Ayman Sayed said the decision to split was made because “it was determined the two companies will better serve their markets individually. Under the new arrangement, he said, BMC, which is owned by private equity (PE) firm KKR & Co.,

Competitive Landscape 468

Competitive Landscape Profiling Knowledge Competitive 468

CIO

APRIL 25, 2024

In a move that significantly bolsters its position in the cloud services market, IBM has announced it is acquiring HashiCorp , a multicloud infrastructure automation company, for $6.4 What IBM gains from HashiCorp acquisition IBM’s acquisition of HashiCorp strengthens the company’s play in the hybrid cloud and DevOps market.

Competitive Landscape 493

Competitive Landscape Gaming Security Security 493

CIO

JUNE 13, 2024

Regulatory complexities and infrastructure gaps pose challenges to IT spending, hindering innovation and market entry. Some have launched sovereign cloud services tailored to the unique needs of specific Gulf Cooperation Council (GCC) markets,” said Burt.

IT 397

IT Competitive Landscape Commerce Gaming 397

TBR

SEPTEMBER 16, 2024

What is the Current State of the Market for Leading U.S. telecom B2B market from a revenue perspective, largely due to the companies’ established footing in the B2B market among businesses of all sizes. telecom B2B market. B2B market. Telecom B2B Market You’ll Learn: B2B revenue comparison of leading U.S.

Competitive Landscape 100

Competitive Landscape Competitive Marketing Marketing 100

Crayon

APRIL 12, 2023

In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325

CIO

MARCH 5, 2025

These new entrants are no longer on the fringes of the industry but have seized market share and mindshare in what was previously a safe sector for incumbents. Digital-first startups have changed expectations fuelling demand for faster transactions and innovative services. In this situation, complexity will always increase.

Competitive 195

Competitive Banking Competitive Landscape Startups 195

Smart Data Collective

JUNE 21, 2023

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. This shift drives change in SEO.

Briefing 362

Briefing Competitive Landscape Research Algorithm 362

CIO

APRIL 11, 2023

This competitive landscape is increasingly driving banks to adopt a cloud-native approach to applications. Another strength is the Microsoft Cloud’s ability to enable “appification” and real-time integrations, which are key to achieving growth in today’s markets.

Innovation 510

Innovation Banking Competitive Landscape Retail 510

GrowbyData

FEBRUARY 19, 2024

This development is particularly notable in specific categories: TEMU is rapidly gaining market share, trailing closely behind SHEIN in Apparel & Accessories (3.61% vs. 4.45% SOV). These insights reveal TEMU as a significant player, especially in markets beyond Apparel & Accessories. and 9.27%, respectively.

Competitive Landscape 105

Competitive Landscape Competitive Commerce Analysis 105

Cipher

AUGUST 6, 2020

When a business tracks it's competitors, it can deploy stronger market campaigns, deliver differentiated product offerings and better analyze strategic groups. What is Competitive Analysis? Some create startup profiles and others configure market trends, inform SEO strategy or facilitate a SWOT analysis.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive Landscape 325

CIO

MARCH 11, 2024

One characteristic of most of the SaaS industry today is that the vast majority of solutions are horizontal – there are functional SaaS solutions for Sales & Marketing (one of the most crowded and ripe-for-consolidation subsegments), for Finance, for HR, and of course for IT. Verticals, however, offer a less crowded playing field.

Finance 397

Finance Competitive Landscape Competitive Education 397

CIO

AUGUST 2, 2023

Around 60% of them reported that composability enables faster responses to market changes, enhances customer experiences, and accelerates the development and implementation of new functionalities. To thrive in this competitive landscape, companies must prioritize implementing innovative composable systems.

Innovation 370

Innovation Alliance Competitive Landscape Commerce 370

CIO

OCTOBER 13, 2022

We also deployed CRM software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, provide marketing and customer support, and manage employee, vendor and partner relationships.

Business 362

Business Competitive Landscape Security Security 362

Alexa

NOVEMBER 5, 2020

To build brand loyalty in today’s competitive landscape, you need to make sure you’re everywhere your customers are. A multi-channel marketing approach can help you craft the right message through your consumers’ preferred channels. What Is Multi-Channel Marketing? The Benefits of Multi-Channel Marketing.

Marketing 189

Marketing Marketing Matrix Competitive Landscape 189

CIO

JUNE 25, 2024

‘Processes such as Purchase-to-pay should be consumed out of the (cloud) box’ ‘If you differentiate yourself in a particular market segment, all other parts (your non-differentiating capabilities) should be consumed as standard as possible from the cloud SaaS providers. This means you consume the majority of the market standards.

Value Chain 286

Value Chain Competitive Landscape Market Segmentation Innovation 286

mention

AUGUST 2, 2024

Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Engaging in a competitive pricing analysis provides valuable insights beyond just setting prices.

Analysis 147

Analysis Competitive Marketing Marketing 147

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Marketing departments create brand language that resonates with buyer personas.

Sales Enablement 130

Sales Enablement Sales Win Knowledge 130

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154

Marketing Marketing Alliance Education 154

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

Smart Data Collective

MAY 11, 2023

AI can be especially important for e-commerce companies trying to create apps to help them compete in an increasingly saturated market. In February, a study found that the market size for AI in the retail sector is going to be worth over $25 billion by 2028. Keep reading to learn more.

Commerce 290

Commerce Competitive Landscape Gaming Algorithm 290

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 173

Analysis Marketing Marketing Benchmarking 173

Smart Data Collective

MAY 11, 2023

Therefore, it should be no surprise that the market for data analytics is growing at a rate of nearly 23% a year after being worth $744 billion in 2020. Why CRM Matters for Banks In today’s competitive landscape, customer relationship management (CRM) has become a critical tool for banks.

Data Mining 290

Data Mining Banking Competitive Landscape Predictive Analytics 290

Smart Data Collective

AUGUST 15, 2019

Cost of living is rising; customer acquisition is more difficult than ever in such a competitive landscape; and suppliers are looking to increase their profits by upcharging you, too. Market Testing. As a business, your goal is to connect with your target market in the most cost-effective and efficient way.

Business 266

Business Competitive Landscape Human Resources Predictive Analytics 266

Smart Data Collective

MARCH 3, 2023

It can be used for all kinds of applications, from solving a business’s operational problems to improving its marketing strategy. Small businesses can gain a competitive edge by using data in their decision-making process. Data can help your business survive and thrive in a competitive landscape!

Business 277

Business Hospitals Competitive Landscape Data Analysis 277

ArchIntel

FEBRUARY 1, 2022

Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitive intelligence program for the company. CI managers oftentimes are experienced in mathematics and analytical skills.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Marketing 104

ArchIntel

OCTOBER 29, 2020

She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests.

Competitive Intelligence 196

Competitive Intelligence Intelligence Intelligence Competitive 196

ArchIntel

OCTOBER 5, 2021

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

JUNE 25, 2024

For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Marketing teams can refine strategies, product teams can innovate, and sales teams can better position their offerings. This is where knowing how to do a competitor analysis comes into play.

Competitor Analysis 147

Competitor Analysis Analysis Competitive Landscape SWOT 147

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

ArchIntel

MAY 18, 2021

Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time market intelligence manager. The MI manager will lead a team of researchers tasked with monitoring the competitive landscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Management 104

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

ArchIntel

FEBRUARY 2, 2021

Paragon Genomics has posted a job opening on LinkedIn for a full-time product and marketing specialist position based in Hayward, California. The successful candidate will be tasked with supporting product management and marketing efforts of products in the next-generation sequencing target enrichment and library preparation market.

Marketing 104

Marketing Marketing Competitive Landscape Competitive 104

ArchIntel

MARCH 16, 2021

Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketing manager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services.

Management 104

Management Marketing Marketing Hospitals 104

ArchIntel

APRIL 13, 2021

Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.

Competitive Intelligence 104

Competitive Intelligence Competitive Technology Technology 104