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Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. Candidates are also expected to have prior experience working for a technology company or knowledge of the technology/software-as-a-service industry.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Generative AI is emerging as a critical tool , streamlining deal-making, automating risk assessments, and enhancing marketintelligence. Here are three key ways genAI is transforming investment banking: Research and MarketIntelligence Investment banking relies on vast amounts of real-time financial data.
Following the release of the “ State of CompetitiveIntelligence: Through the Lens of the CompetitiveIntelligence Executive ” Compendium, ArchIntel would like to introduce its new CompetitiveIntelligence Roundtable Membership for the CI and marketintelligence professionals of the government contracting (GovCon) and federal market. .
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
Jennifer Kauffman of Cybercore Technologies. Tim Tibbits of Concurrent Technologies. Please visit ArchIntel.com to read the “ The State of CompetitiveIntelligence: Through the Lens of the CompetitiveIntelligence Executive” Compendium in its entirety. Chad Ehrmantraut of Perspecta. Joel Koerber of ICF.
Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. According to an Aug. The solution was enabled by an in-built sourcing manager.
Tinuiti is privileged to join forces with Frye for this new chapter in the company’s ecommerce program— we believe it’s an amazing opportunity to leverage both Tinuiti’s deep-rooted industry knowledge and advanced suite of technology to support Frye’s specific business goals and ongoing success.”
Tinuiti is privileged to join forces with Frye for this new chapter in the company’s ecommerce program— we believe it’s an amazing opportunity to leverage both Tinuiti’s deep-rooted industry knowledge and advanced suite of technology to support Frye’s specific business goals and ongoing success.”
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitivelandscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition.
By using this data, retailers can fine-tune their strategies and stay competitive. Our platform collects data through AI-driven analytics and real-time store audits to give retailers a clear view of the competitivelandscape. Engage3 tracks product availability and assortment across the competition.
Over the past few years, the technology industry has experienced dramatic highs and lows. On the other hand, 2022 and 2023 brought mass layoffs , falling market capitalizations, and a weakening of global tech spending. As we navigate 2024, the landscape appears positioned for a triumphant comeback.
What is CompetitiveIntelligence? Competitiveintelligence enables companies to gather vital data about crucial market factors, such as your: Competition Customers Industry Technologicallandscape Taken together, this data empowers you to gain that elusive competitive edge, which helps you make better business decisions.
96 Hi {{lead.First Name:default=there}}, In today’s competitivelandscape, it is critical for industry leaders to have access to technology that can gather meaningful data and deliver actionable insights in real-time. "In
By setting up a tailored centralized intelligence program that harnesses the potential of AI technology coupled with the human-curated actionable insights, Contify caters to the unique intelligence requirements of various functions of the bank by providing them with: 1.
When we compare consumer-grade genAI tools, such as ChatGPT or Perplexity , with purpose-built marketintelligence genAI tools like AlphaSense, we see a stark contrast in the data quality each tool is able to generate. We apply this same technology to our collection of expert calls.
The second point is you can’t automate everything, even though we’re in the age of technology. . We have to look at the marketingcompetitivelandscape through different lenses, which help keep us honest. . ArchIntel: How will technology help make better decisions within competitivemarkets? “I
In this article, we are going to learn about Search Intelligence software , learn about its components, and how it can help various professionals in agencies, and brands. What is Search Intelligence? Paid Search Intelligence as a subcomponent of Search Intelligence can provide any brand, or marketers a holistic paid ads insight.
This research often includes assessing the financial performance, market potential, competitivelandscape, regulatory environment and growth potential of target healthcare companies, drugs, medical technologies, treatments and more.
Department of Veterans Affairs (VA) recently announced the 30 awardees on its Transformation Twenty-One Total Technology Next Generation Two (T4NG2) contract vehicle to provide a range of information technology (IT) services. 621M 6 TISTA Technology Five-year, $733 million task order to provide Franchise Fund Support Services.
Emerging Competitors in FEDSIM Procurements Even though competing to win GSA FEDSIM contracts is challenging due to the complexity of their RFPs, the competitivelandscape is expanding. ManTech, Deloitte, Leidos, and Parsons are emerging as formidable competitors in FEDSIM procurements.
These are an often-ignored marketintelligence tool. Participate in discussions, observe conversations, and identify key trends and challenges, offering valuable information for both competitor analysis for product teams and competitiveintelligence for marketing.
The information found within is both differentiated from other content sources and proves highly valuable as part of any market research workflow, whether that be M&A monitoring, marketlandscaping, competitiveintelligence, or benchmarking. Examples of forecasting data include: Market Dynamics (e.g.
Media intelligence is part of the overall market understanding – that is, in-depth knowledge of everything that relates to the market in which you operate. Besides media intelligence, market understanding includes competitive and marketintelligence. Each of these serves its own purpose.
Competitiveintelligence gives you the ability to capture, analyze, and act on intelligence related to your business’s competitivelandscape. This intelligence can encompass anything and everything with respect to your competitivelandscape – market, products, supply chain, etc.
And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based market research technology. What is a Competitive Analysis? Your competitive analysis template should note the industry competitiveness.
From an operations point of view, I manage our clients’ overall research and delivery, be it MarketIntelligence, CompetitiveIntelligence, GTM Support, Sales Intelligence, and others. EVS: With your experience in the competitive and marketintelligence space, what are some changes you have seen?
Micro-consulting has become necessary with the rapid rise of new technology, evolving ways of working, and increasingly demanding consumer needs. Today, freelance expertise is available by the minute, all thanks to recent technological development and platforms boasting access to compliant, trusted expertise.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitivemarket research, which studies the competitivelandscape rather than focusing on a single competitor.
But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and marketintelligence. The majority of respondents use 3-6 tools for marketintelligence research. Only 33% of respondents consider their process to be proactive.
The United States’ artificial intelligencemarket is forecasted to reach $28.9 This dominant share is mainly attributed to the widespread adoption of AI technology in several end-use industries including media, e-commerce and manufacturing, a study by ReportLinker revealed. billion by the end of 2021.
Our report details this shift across various sectors, including Banking and Finance, Consumer Products, Food and Beverage, Healthcare and Pharmaceutical, Media and Entertainment, Retail, Technology, Transportation, and Travel and Hospitality. On the contrary, it indicates that many brands bring their consumer insight efforts in-house.
This webinar will provide guidance to help business professionals unlock growth through an asymmetric ‘Primary + Secondary’ intelligence advantage. Key topics on the agenda include: Empowering your C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research.
Enter AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform, that revolutionizes primary research and allows you to expedite the mastery of new or challenging topics. They helped me to get a much more detailed view of the industry and competitivelandscape.
Digimind Digimind is a comprehensive social media listening and marketintelligence platform for businesses seeking deep insights into their brand perception and market trends. The tool offers advanced features like real-time monitoring, sentiment analysis, and competitiveintelligence.
Here’s some key intel to keep in mind about the role media intelligence should play in your brand’s world: Nielson reports that if you’re not focusing on people as a part of your media planning, “you’re late to the party.”. What is Media Intelligence? This resulted in greater community engagement and understanding.
And I think that is going to transform that utility industry in a way they haven’t seen before, similar to probably what happened to the energy industry 30, 40 years ago.” – Aspen Technology, Inc. the White House aims to triple domestic solar manufacturing by 2024 ).
However, conducting market research is still by and large an inefficient, manual process for many consulting professionals. Consultants need comprehensive, accurate, and relevant marketintelligence insights to drive innovative and strategic guidance for their clients.
In our experience, effective competitiveintelligence integrates information from both primary research and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitivelandscape. Information from Secondary Monitoring. Secondary information collection is broad.
The arrival of AI and gen-AI technology has entirely transformed this once laborious process. Market Analysis: GenAI is also a valuable tool for conducting market research , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and provide a snapshot of the competitivelandscape.
The paid social mobile data is being sourced through a new partnership with Pathmatics , a marketingintelligence platform, and includes Facebook Mobile, Twitter and Instagram. Paid desktop data and spend modeling will be made available through proprietary Numerator technology.
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