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Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
When it comes to MarketIntelligence, there are 4 things that you must know to succeed. MarketIntelligence helps organizations cultivate strategies to navigate their unique market and competitivelandscape. . Sales will certainly have different feedback than product! . Market Analysis.
Creating a global sales strategy is one of the most important and challenging exercises for a business. When we built ZoomInfo’s global sales team, we gained some valuable insights. We share these lessons with you today in the spirit of elevating both the sales profession and the remarkable people that work in it across the globe.
When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-marketintelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.
Generative AI is emerging as a critical tool , streamlining deal-making, automating risk assessments, and enhancing marketintelligence. Here are three key ways genAI is transforming investment banking: Research and MarketIntelligence Investment banking relies on vast amounts of real-time financial data.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. Identify primary and secondary competitors Having a clear understanding of your competitivelandscape is crucial.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
The role is focused on competitive and marketintelligence , analysis and research across the cybersecurity space. The senior manager will be tasked with directly impacting BeyondTrust’s business as the company grows its competitiveintelligence program, according to a job announcement posted on LinkedIn.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros was established in 2019 and is headquartered in Austin, Texas.
The job involves a broad understanding of the competitivelandscape to put Mason into a competitive position. The manager’s responsibilities also include helping other in-house teams with sales enablement, strategy development and product launches.
Everyone from a product marketing manager to a sales rep can benefit from using LinkedIn for competitor intelligence. for social selling), that the marketing team may be doing to connect with customers and agencies and that everyone will be doing for their own career management. by region, industry, or product).
By using this data, retailers can fine-tune their strategies and stay competitive. Our platform collects data through AI-driven analytics and real-time store audits to give retailers a clear view of the competitivelandscape. Engage3 tracks product availability and assortment across the competition.
As businesses are in the process of recovering, sales reps are finding even more value than ever before in keeping their clients happy. . Understanding what your clients like about your product or service, and what your competitors’ clients dislike about their product or service is extremely beneficial in the competitivelandscape. . .
Source According to Crayon’s 2024 State of CompetitiveIntelligence Report , 65% of sales opportunities are competitive. So, to sell more, you must prioritize competitiveintelligence in your business. Other types of competitiveintelligence include marketingintelligence and corporate intelligence.
With such a massive market share, every large, medium, and small company to startup is using these Search Engines as a primary source of their marketing, lead generation, brand awareness, lead conversions, sales, and much more. The competitiveness is massive in Search engines from organic to google shopping ads campaigns.
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Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and salesintelligence.
We have to look at the marketingcompetitivelandscape through different lenses, which help keep us honest. . ArchIntel: How will technology help make better decisions within competitivemarkets? “I They tend to look at a lot of market for cash, market share data and sales data.
Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What are their annual sales and revenue figures? How can I increase my share of this market? Who are their clients?
Suzanne D’Angelo is the marketing director at Verint, working out of Lindenhurst, New York. Her LinkedIn profile describes her as a marketing professional with a proven track record in managing complex programs such as corporate customer conferences and corporate sales kickoffs.
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Bloggers , marketers, and businesses can use affiliate marketing to showcase products they enjoy using. . The affiliate spreads the word about a product and receives a commission from every sale. Long-tail keywords have a lower search volume but this doesn’t mean you’ll be missing out on sales.
2: Establishing a MarketIntelligence Portal to Become an Invaluable Resource. Steve Douvas, AVP/Sr Market Research Consultant, FM Global . The competitiveintelligence lead in a company is one that genuinely sits cross-function. Stephen Hernan, Senior Manager of Research & MarketIntelligence, GE Healthcare.
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Conduct market research on your competitors. Using MarketingIntelligence platforms allows you to gain insight into your competitors and their markets. Here is an example of a buyer persona for HubSpot , B2B marketing, sales, customer service, and CRM software developer and provider. Background .
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitivelandscape, so as to avoid information blind spots and mitigate the risk of falling behind. But another major reason is that Gen Z shoppers now make up over 40% of all online shoppers.
In our experience, effective competitiveintelligence integrates information from both primary research and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitivelandscape. This trigger event initiates the best-in-class competitiveintelligence workflow.
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Chapter 12, to identify major decision framework accumulated through Industry experts and strategic decision makers; Chapter 13 and 14, about competitionlandscape (classification and Market Ranking). Chapter 15, deals with Whole Life Insurance Marketsales channel, research findings and conclusion, appendix and data source.
Rankings are based on fiscal 2021 drug sales. As leaders in competitive strategy consulting, serving the life sciences community for the last 17 years, Sedulo Group can help you: Build a comprehensive view of the current and future competitivelandscape. Monitor key activity within the landscape.
The premier global provider of marketintelligence, IDC, announced Engage3’s position as a “Leader” in its recently published IDC Marketscape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment. Engage3 is one of only two vendors to be featured by both IDC and Retail Today.
They often believe they “know everything there is to know” about their market and competitivelandscape. Markets are dynamic and subject to constant change by external forces. The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust.
Despite internal efforts to estimate the market size internally via sales volumes and import/export data, it was critical that the client has a precise market size because of the significance of the potential investment.
Product development, marketintelligence, and distribution teams positioned for success. “The first half of 2022 has proven to be a time of great activity and market change for Sammons Independent Annuity Group,” said Rob TeKolste , business line President.
This helps provide a broader context for the external factors influencing your competitivelandscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. PEST Analysis – Stands for political, economic, social, and technological analysis.
In the US and Europe, price increases accounted for 95% of retail sales value growth. Global gains in product volume have mostly come from emerging markets, with India being a prime example of balancing growth between price and volume. Meanwhile in China, product volume and pricing were both under pressure amid low consumer confidence.
Chapter 12, to identify major decision framework accumulated through Industry experts and strategic decision makers; Chapter 13 and 14, about competitionlandscape (classification and Market Ranking). Contact US: Craig Francis (PR & Marketing Manager). HTF MarketIntelligence Consulting Private Limited.
Businesses are increasingly focused on data-driven decisions as the competitivelandscape only grows within each industry. CompetitiveIntelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: Gartner ) .
Chapter 12, to identify major decision framework accumulated through Industry experts and strategic decision makers; Chapter 13 and 14, about competitionlandscape (classification and Market Ranking). Chapter 15, deals with Whole Life Insurance Marketsales channel, research findings and conclusion, appendix and data source.
Conduct market research on your competitors. Using MarketingIntelligence platforms allows you to gain insight into your competitors and their markets. Here is an example of a buyer persona for HubSpot , B2B marketing, sales, customer service, and CRM software developer and provider. Background .
Another graph that popped up to the bottom right-hand side, breaks down the market into specific food groups, giving you the insight into prioritization. While the graph shows that milk and other dairy products had the largest sales volume, it is essential to consider volume growth that is likely tied to demand.
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