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Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. Another key responsibility of the new hire is to help continually refine Mailchimp’s competitor and industry research processes.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
In today’s ever-shifting market environment, having the right resources and tools to conduct marketresearch is critical for asset managers. What is Asset Management MarketResearch? This type of research helps stakeholders understand market dynamics, trends, opportunities, and challenges.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
Some provide additional services such as customer research and marketing strategy. Or they may focus less exclusively on competitive analysis, instead providing business intelligence, marketintelligence, traditional marketresearch or analysis of industry trends in addition to competitor intelligence.
Picture this: you are a professional conducting marketresearch and decide to ask your genAI tool for specific market insights relevant to your research area. This can lead to distorted marketresearch or misled investment evaluations and ultimately negatively affect business outcomes.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. Likewise, executive leadership must have a thorough understanding of the competitivelandscape they are operating in while staying keenly aware of evolving consumer trends.
Analyzing your competitors' marketing strategies and potential customer acquisition tactics can also provide valuable insights for tailoring your own approach to the target market. Identify primary and secondary competitors Having a clear understanding of your competitivelandscape is crucial.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. ArchIntel™ -. Khoros was established in 2019 and is headquartered in Austin, Texas.
When conducting primary marketresearch, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitivelandscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
MarketIntelligenceMarketintelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitiveintelligence include marketingintelligence and corporate intelligence.
Contify marketintelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitiveintelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for MarketIntelligence Software | Fall 2020 by G2.com,
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors. In an ever-evolving healthcare landscape, conducting fast-paced research to gain quality information is critical to investment mapping.
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
These are an often-ignored marketintelligence tool. Participate in discussions, observe conversations, and identify key trends and challenges, offering valuable information for both competitor analysis for product teams and competitiveintelligence for marketing.
And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based marketresearch technology. What is a Competitive Analysis? Get a free competitive analysis template for 2023 by clicking this download button.
Webinar 1: An introduction to competitiveintelligence MONDAY, JUNE 17 AT 10AM ET Learn the latest strategies to analyze your competitivelandscape, explore the external and internal factors shaping your markets, and how to gain insights into your competitors’ strategies. Register Who should attend?
We’ll define that below, as well as its role in industry analysis and marketresearch. What is media intelligence? Media intelligence is part of the overall market understanding – that is, in-depth knowledge of everything that relates to the market in which you operate.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitivemarketresearch, which studies the competitivelandscape rather than focusing on a single competitor.
But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and marketintelligence. The majority of respondents use 3-6 tools for marketintelligenceresearch. Only 33% of respondents consider their process to be proactive.
Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitiveintelligenceresearch much easier for you.
Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. And staying competitive in today’s marketplace requires businesses to understand where consumers gather and share information.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of marketresearch. They helped me to get a much more detailed view of the industry and competitivelandscape.
The information found within is both differentiated from other content sources and proves highly valuable as part of any marketresearch workflow, whether that be M&A monitoring, marketlandscaping, competitiveintelligence, or benchmarking.
Conduct marketresearch on your competitors. Using MarketingIntelligence platforms allows you to gain insight into your competitors and their markets. A template can also guide you in asking the right questions when speaking to your customers or when doing marketresearch before writing the persona itself. .
Marketresearchers have been dissatisfied with mediocre B2C sample quality and, alternatively, are shifting their attention and spending to qualified B2B respondents of expert networks. With AlphaSense, there’s no need to meticulously search global expert networks or spend hours reviewing documents to analyze a competitivelandscape.
14, 2021 - Numerator, a data and tech company serving the marketresearch industry, has introduced Paid Social Media and streaming ads in the form of Ad-Supported Video On-Demand (AVOD) monitoring through Numerator Ad Intel. About Numerator Numerator is a data and tech company serving the marketresearch space.
The competitiveintelligence platform also accelerated the speed of delivering actionable insights. Contify’s AI-enabled marketintelligence platform enabled our pharma client to anticipate market changes and stay on top of the rapidly changing competitivelandscape. Read the case study here ?.
2: Establishing a MarketIntelligence Portal to Become an Invaluable Resource. Steve Douvas, AVP/Sr MarketResearch Consultant, FM Global . The competitiveintelligence lead in a company is one that genuinely sits cross-function. Follow the link here to sign-up for some (or all) of the sessions. .
Market Analysis: GenAI is also a valuable tool for conducting marketresearch , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and provide a snapshot of the competitivelandscape.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. It enables a granular understanding of competitivelandscapes, customer shifts, and sector-specific trends.
AlphaSense, a leading marketintelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primary research. The main use cases for alternative data is to conduct research in: due diligence , portfolio management, consumer behavior, competitivelandscaping, and private markets.
Market Analysis : A valuable tool for conducting marketresearch , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and provide a snapshot of the competitivelandscape. Forecasting Analysis : Analyze financial data to generate potential forecasts.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. Listening to market voices can help businesses identify core areas for improvement, address consumer pain points, and enhance their marketresearch.
Contify has transformed the way we conduct secondary marketresearch. The platform is our go-to source for reliable intelligence on our competitors and market trends. “By Founded in the early 1980s, this US-based leading pharmaceutical company researches and develop drugs for patients with rare diseases.
Conduct marketresearch on your competitors. Using MarketingIntelligence platforms allows you to gain insight into your competitors and their markets. A template can also guide you in asking the right questions when speaking to your customers or when doing marketresearch before writing the persona itself. .
Fuld’s research generated insights on competitor strategies’ and showed the relative strengths of each competitor within the market, and more specifically, their respective strengths within each retail channel.
Some marketintelligence solutions, like AlphaSense, allow you to import your internal research and then search and extract insights from across our vast content universe, as well as your own internal content. Enterprise search helps organizations discover, organize, and manage their own knowledge.
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