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Win/loss analysis is an essential practice for anyone who wants to better understand their competitivelandscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!
In that wide-ranging conversation, we explored his leadership playbook, what a game-winning data strategy looks like, and the value of stepping outside your comfort zones as a leader, among other topics. What we learned from our misfortune resulted in an award-winning industry solution. More than ever before, we look for good athletes.
In a recent article published on the Crayon website , Bond defines competitive analysis frameworks as models used in organizing, connecting and interpreting data points in the competitivelandscape. This structure allows a company to categorize competitive data points in accordance with their high-level characteristics.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique winloss reasons for each individual sales rep? Download eBook.
With inaccurate forecasts, personnel turnover, and an ever-changing competitivelandscape, our revenue goals can seem like they are slipping further and further away. How would it affect your revenue goals if you were able to identify those missteps in your sales processes and win 36% of your lost deals ? Use buyer feedback.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique winloss reasons for each individual sales rep? Download eBook.
Knowing the competitivelandscape. Knowing the competitivelandscape. In fact, only 25% of lost deals state price affected the loss. Unless price is dramatically out of comparison with the competition, the buyer will always go with the solution that best solves their problem over a discounted option.
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape. Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business.
In this product-led era, companies with the best product experience win. Enhanced inventory intelligence helps retailers in loss prevention. Step one of the competitor analysis is understanding the competitivelandscape and identifying your direct, indirect, aspirational, and perceived competitors. Smart Pricing.
The manager will also lead end-to-end project management as well as delivery of always-on competitive intelligence initiatives, including win and loss interviewing, competitive intelligence software use and conducting regular surveys. Khoros was established in 2019 and is headquartered in Austin, Texas.
Win Faster. Crayon Crayon is an award-winningcompetitive intelligence platform that helps companies automatically capture and analyze competitive intelligence from hundreds of millions of sources. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
WORKSHOP ALERT FOUNDATIONS OF WIN/LOSS In today's competitivelandscape, understanding why deals are won or lost is crucial for sustaining business growth.
WORKSHOP ALERT FOUNDATIONS OF WIN/LOSS In today's competitivelandscape, understanding why deals are won or lost is crucial for sustaining business growth.
“After working with intelligence practitioners across industries, we’ve found that the most informed decisions are taken when they are made with a holistic view of the competitivelandscape, derived from a combination of primary and secondary data.
As a loss leader for many retailers and often priced at a hyperlocal or store level, eggs play an important role in pricing strategy. What can you do as a retail pricing leader to win more trips and increase purchases? Use in-store audits and web scraping to capture accurate and hyperlocalized pricing across your competitivelandscape.
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
It’s great at finding emerging trends, mapping competitivelandscapes, and uncovering hidden connections in data. When you can quickly respond to customer concerns, correct misinformation, and shape the conversation about your brand, you put yourself in a much better position to win them over.
Many organizations have robust win-loss interview or voice of the customer research programs that are often managed within product marketing. During my time at Eloqua, we had a very robust win-loss interview program that we called the Eloqua “voice of the customer”.
Evalueserve hosted a Roundtable event for Professional Services firms where industry professionals came together to discuss challenges, best practices, and how they effectively use Competitive Intelligence to differentiate themselves in a competitivelandscape. CI should be housed in Marketing and/or Strategy Teams.
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitivelandscape, so as to avoid information blind spots and mitigate the risk of falling behind.
They often believe they “know everything there is to know” about their market and competitivelandscape. How often is win-loss analysis deployed? Governments have their “eyes and ears” on the ground in countries around the world. Despite that, many leading organisations are still caught out by surprise.
As a search marketer, and given that we've clearly measured a Google traffic drop, the next question is whether this drop was due to a loss of rankings (we'll get to other explanations in a moment). On the other hand, it could be that something about the site or the competitivelandscape has changed that's driving down CTR.
Without accurate data, areas of inefficiency go unnoticed for long, leading to effects that compound into great losses. And companies listening online are better equipped to provide a winning customer experience as they understand customer behaviors, needs, and preferences—to discover products they aren’t making.
Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Quotes are provided on an individual basis. Semrush also offers no AI search capabilities.
Tapping into a recent report, Mackey revealed that customer experience is going to be the greatest determinant of the success of businesses in beating their competition. Competitive intel uses powerful tools. Watch out for non-traditional competition.
And when it comes to deciphering the competitivelandscape, Europe is projected to uphold its position as the primary region for GSSSBs, while North American issuance may face challenges due to diminished supply and demand for the remainder of the year. And now we know that the same is true for GLP-1-mediated weight loss.
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