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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?

Loss 617
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Red Sox CTO Brian Shield on building a world-class IT team

CIO

They recognize that whatever was driving the original enthusiasm is no longer there or risks have increased, and they know when to cut their losses. Experienced CIOs recognize patterns of successful and unsuccessful projects. They pivot and they make their investments where it makes the most sense.

IT 463
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Three Frameworks for Processing Competitive Analysis Data

ArchIntel

In a recent article published on the Crayon website , Bond defines competitive analysis frameworks as models used in organizing, connecting and interpreting data points in the competitive landscape. This structure allows a company to categorize competitive data points in accordance with their high-level characteristics.

Analysis 188
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Tips for Closers

Primary Intelligence

Knowing the competitive landscape. Knowing the competitive landscape. In fact, only 25% of lost deals state price affected the loss. Unless price is dramatically out of comparison with the competition, the buyer will always go with the solution that best solves their problem over a discounted option.

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Tips for Sales Leaders

Primary Intelligence

With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, our revenue goals can seem like they are slipping further and further away. Running a win loss program is a great way to collect specific buyer feedback for each rep individually. As sales leaders, we face tough challenges.

Sales 192
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Competitive Pricing Analysis: Maximizing Your Market Strategy

mention

Understanding and applying the right strategy can turn competitive pricing analysis into a powerful tool for business success. Analyzing the Competitive Landscape Understanding the competitive landscape helps businesses navigate their industry and find their unique path to success.

Analysis 147
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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Can you shed light on a recent win or loss against our main competitors? From your interactions, do you sense any gaps in our current offerings compared to the competition?