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CX + EX = BG: The formula for sustainable business growth

CIO

In today’s competitive landscape, Customer Experience (CX) is the ultimate differentiator for brands striving to stand out. Research shows that 80 percent of the value creation achieved by the world’s most successful brands comes from their core business —principally, unlocking new revenues from existing customers.

Business 467
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Six steps to creating a successful IT strategy: A guide for CIOs

CIO

Step 2: Understanding competitors Competitive analysis IT leaders must understand the competitive landscape to position their organization for success. This alignment enhances competitiveness, drives long-term success, and positions IT as a critical enabler of business strategy. Contact us today to learn more.

IT 501
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AI is Disrupting SEO in Huge Ways in 2023

Smart Data Collective

Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. The competitive landscape prioritizes page one results. Data paints a picture customized to specific content landscapes. They include the following: Keyword research.

Briefing 325
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Red Sox CTO Brian Shield on building a world-class IT team

CIO

I’ve often thought that traditional businesses and IT organizations could learn a lot from how winning sports organizations construct their teams and develop their players. These rookies are expected to learn the ropes from their coaches or managers, as well as from the veterans. Equally important, you don’t have to do this alone.

IT 463
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State of the U.S. Telecom B2B Market: Trends and Strategies Impacting the Competitive Landscape

TBR

enterprise operator research stream details and compares the initiatives, strategies and performances of the largest U.S. Telecom B2B Market You’ll Learn: B2B revenue comparison of leading U.S. Telecom B2B Market: Trends and Strategies Impacting the Competitive Landscape appeared first on TBR. B2B market.

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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

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How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.