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What problems do we encounter because we don’t know the competitivelandscape? · What are the blind spots in our current market knowledge? Your answers to these questions should give you some idea of the scope of your research. The first step, rather confusingly, is the secondary research. Why do we lose deals?
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When conducting primaryresearch, it’s a good idea to break down the buyer persona. PrimaryResearch Options. There may be groups out there that you have no knowledge of that would be or are interested in your brand. All three of these primaryresearch options are bound to the questions being asked.
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Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Expand your competitivelandscape by considering related industries and determining potential competitors from lateral sectors.
This helps provide a broader context for the external factors influencing your competitivelandscape. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. This helps companies understand the underlying forces driving competition in their industry.
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