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Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. The prevalence of digital research tools may have accelerated the boom in this field.
Kinzer also directs global situational assessments, large-scale market modeling and competitivelandscape research, according to her LinkedIn profile. Prior to joining UPS, she spent four months at Celgene , a pharmaceutical company operating under Bristol Myers Squibb.
Being in charge of drug production and distribution, pharmaceutical companies have a unique and immense responsibility. And pharmaceutical analytics can help brands stand out amid growing competition to unlock previously hidden opportunities. Data analytics is how to unlock and apply that wealth in everyday decision-making.
This research often includes assessing the financial performance, market potential, competitivelandscape, regulatory environment and growth potential of target healthcare companies, drugs, medical technologies, treatments and more.
Business Problem: A pharmaceutical company wants to predict the sales of a drug for the next two months, based on drug sales data from the past 12 months. All of these tools are designed for business users with average skills and require no special skills or knowledge of statistical analysis or support from IT or data scientists.
They often believe they “know everything there is to know” about their market and competitivelandscape. Internal experts within a large company could be encouraged to feedback on rumour as well as share their tacit knowledge. Governments have their “eyes and ears” on the ground in countries around the world.
Related Reading: Crunchbase Alternatives & Competitors Contify Contify caters to diverse sectors and varied roles, from strategic planning to marketing execution, streamlining the process of competitive data curation and analysis. It enables a granular understanding of competitivelandscapes, customer shifts, and sector-specific trends.
Pricing: Learn how the price of Stream by AlphaSense ’s premium expert transcript library can keep you ahead of the competition. Gerson Lehrman Group (GLG) Touted as the “insight network for the whole world” by experts, GLG provides access to expert calls in their on-demand knowledge platform, primarily for investors and startup advisors.
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