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A blueprint for successfully executing business-aligned IT strategies

CIO

Bridging the gap between IT leadership and business strategy For CIOs and technology leaders, aligning IT with business goals demands more than technical knowledge; it requires a thorough understanding of the company’s overarching business objectives, competitive landscape, culture, capabilities, and long-term vision.

Business 458
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BMC to split into two independent organizations

CIO

In a Wednesday posting on the BMC web site, company CEO and president Ayman Sayed said the decision to split was made because “it was determined the two companies will better serve their markets individually. He added that this theory is “totally a crapshoot on my part and I have no knowledge that will happen.”

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To gain advantage, IT leaders should turn competitors into collaborators

CIO

When building such a strategy for a business, I encourage tech leaders to first examine their competitive landscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete. There are numerous examples of this in action.

Advantage 397
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Vertical solutions rise in 2024

CIO

One characteristic of most of the SaaS industry today is that the vast majority of solutions are horizontal – there are functional SaaS solutions for Sales & Marketing (one of the most crowded and ripe-for-consolidation subsegments), for Finance, for HR, and of course for IT. Verticals, however, offer a less crowded playing field.

Finance 397
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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Marketing departments create brand language that resonates with buyer personas.

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Five Factors Affecting a Competitive Intelligence Team's Efficiency

ArchIntel

There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. The fourth factor is having “high-performing people.”

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Mailchimp Posts Vacancy for Market Intelligence Manager

ArchIntel

Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time market intelligence manager. The MI manager will lead a team of researchers tasked with monitoring the competitive landscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights.