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Bridging the gap between IT leadership and business strategy For CIOs and technology leaders, aligning IT with business goals demands more than technical knowledge; it requires a thorough understanding of the company’s overarching business objectives, competitivelandscape, culture, capabilities, and long-term vision.
In a Wednesday posting on the BMC web site, company CEO and president Ayman Sayed said the decision to split was made because “it was determined the two companies will better serve their markets individually. He added that this theory is “totally a crapshoot on my part and I have no knowledge that will happen.”
When building such a strategy for a business, I encourage tech leaders to first examine their competitivelandscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete. There are numerous examples of this in action.
One characteristic of most of the SaaS industry today is that the vast majority of solutions are horizontal – there are functional SaaS solutions for Sales & Marketing (one of the most crowded and ripe-for-consolidation subsegments), for Finance, for HR, and of course for IT. Verticals, however, offer a less crowded playing field.
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Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time market intelligence manager. The MI manager will lead a team of researchers tasked with monitoring the competitivelandscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights.
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Massive business model disruption littering the competitivelandscape with successes and failures. When these companies adjust their pyramids, the entire IT market will feel it. to Infosys to Dell Technologies to Amazon Web Services (AWS) to IBM to Ericsson to NVIDIA. Look to McKinsey, Infosys and Accenture.
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NEW YORK, NY – April 27, 2023 – Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named the Performance Media Agency of Record for Footwear Unlimited. Today’s news comes on the heels of an already momentous Q1 for Tinuiti. Beauty partnered to release e.l.f.
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We recognize the importance of market innovation and evolution and we look forward to our continued involvement in this exciting market!” CEO, Kartik Patel says, “We are honored to be included, once again, in the Gartner ‘Other Vendors to Consider for Modern BI and Analytics’ report.
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