article thumbnail

A blueprint for successfully executing business-aligned IT strategies

CIO

Technology has shifted from a back-office function to a core enabler of business growth, innovation, and competitive advantage. Understanding the competitive landscape is also essential. In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success.

Business 458
article thumbnail

10 top priorities for CIOs in 2025

CIO

As 2025 dawns, CIOs face an IT landscape that differs significantly from just a year ago. The economic and competitive landscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To gain advantage, IT leaders should turn competitors into collaborators

CIO

For CIOs and other tech leaders, this means a shift in mindset to not only keep tech costs in check, but adopt a more entrepreneurial approach to explore how to drive business revenue and competitiveness. A rigorous analysis will invariably reveal that technology has fundamentally altered how they should think about their competition.

Advantage 397
article thumbnail

IT spending in the MENA region will grow 5.2% this year

CIO

Digital transformation initiatives spearheaded by governments are reshaping the IT landscape, fostering investments in cloud computing, cybersecurity, and emerging technologies such as AI and IoT. According to Gartner, IT spending in the Middle East and North Africa (MENA) region is forecast to total 193.7

article thumbnail

10 Essential Examples of Competitive Intelligence

Crayon

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape.

article thumbnail

8 Key Steps to Help You Spot Competitor Analysis Trends in 2023

Crayon

Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. It ain't easy.

article thumbnail

The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions. It would be impossible without strong examples.