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Bridging the gap between IT leadership and business strategy For CIOs and technology leaders, aligning IT with business goals demands more than technical knowledge; it requires a thorough understanding of the company’s overarching business objectives, competitivelandscape, culture, capabilities, and long-term vision.
The economic and competitivelandscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. The pace of change in the global market and technology landscape demands organizations that can adapt quickly.
Whether you’re a marketer, an executive leader, a competitiveintelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitivelandscape.
In a move that significantly bolsters its position in the cloud services market, IBM has announced it is acquiring HashiCorp , a multicloud infrastructure automation company, for $6.4 What IBM gains from HashiCorp acquisition IBM’s acquisition of HashiCorp strengthens the company’s play in the hybrid cloud and DevOps market.
When building such a strategy for a business, I encourage tech leaders to first examine their competitivelandscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete. There are numerous examples of this in action.
Regulatory complexities and infrastructure gaps pose challenges to IT spending, hindering innovation and market entry. Some have launched sovereign cloud services tailored to the unique needs of specific Gulf Cooperation Council (GCC) markets,” said Burt.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. Onsite optimization.
A modern bank must have an agile, open, and intelligent systems architecture to deliver the digital services today’s consumers want. This competitivelandscape is increasingly driving banks to adopt a cloud-native approach to applications. To succeed, they must first build a culture of development within the organization.
There are five big factors that affect the efficiency of a company’s competitiveintelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitiveintelligence. The first factor is the competitiveintelligence team’s location.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitivelandscapes. Marketing departments create brand language that resonates with buyer personas.
These new entrants are no longer on the fringes of the industry but have seized market share and mindshare in what was previously a safe sector for incumbents. Digital-first startups have changed expectations fuelling demand for faster transactions and innovative services. In this situation, complexity will always increase.
When a business tracks it's competitors, it can deploy stronger market campaigns, deliver differentiated product offerings and better analyze strategic groups. What is Competitive Analysis? Some create startup profiles and others configure market trends, inform SEO strategy or facilitate a SWOT analysis.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. The post Mailchimp Posts Vacancy for MarketIntelligence Manager appeared first on ArchIntel™. ArchIntel™ -.
Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitiveintelligencemarketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitiveintelligence platform. Another example is the groupings framework.
Akamai Technologies is looking for a director of competitiveintelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitivelandscape to provide insights that will improve the company’s go-to-market strategy.
Cost of living is rising; customer acquisition is more difficult than ever in such a competitivelandscape; and suppliers are looking to increase their profits by upcharging you, too. Market Testing. As a business, your goal is to connect with your target market in the most cost-effective and efficient way.
. “The Global Logistics Services Software Market is expected to grow by $ 2.92 KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitiveintelligence. ” — ReportLinker.
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitiveintelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitiveintelligence. ArchIntel™ -.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
When it comes to MarketIntelligence, there are 4 things that you must know to succeed. MarketIntelligence helps organizations cultivate strategies to navigate their unique market and competitivelandscape. . Market Analysis. Competitor Analysis. Customer Understanding . Conclusion.
“The global market for managed IT services reached $149.1 This market is estimated to reach $256.5 Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions.
Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes. Engaging in a competitive pricing analysis provides valuable insights beyond just setting prices.
But how, exactly, can competitiveintelligence help salespeople to strike more deals? What is competitiveintelligence? Competitiveintelligence simply means information about your competitors, your industry and emerging threats and opportunities. How does competitiveintelligence help sales teams?
AI can be especially important for e-commerce companies trying to create apps to help them compete in an increasingly saturated market. In February, a study found that the market size for AI in the retail sector is going to be worth over $25 billion by 2028. Keep reading to learn more.
NCI), recently spoke with ArchIntel regarding how the company has developed its competitiveintelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitiveintelligence? “We The trending landscape is critical.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape.
To build brand loyalty in today’s competitivelandscape, you need to make sure you’re everywhere your customers are. A multi-channel marketing approach can help you craft the right message through your consumers’ preferred channels. What Is Multi-Channel Marketing? The Benefits of Multi-Channel Marketing.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitiveintelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. At Aqute, we’ve spent more than two decades refining our approach to competitiveintelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. Marketing teams can refine strategies, product teams can innovate, and sales teams can better position their offerings. This is where knowing how to do a competitor analysis comes into play.
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