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Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketingresearch alone last year, but they are likely to spend as much on AI-driven SEO.
We’ve listed some of the best players in automotive industry marketresearch to find the one that aligns with your needs. Attest Attest is a standout in the automotive industry marketresearchlandscape, offering the best tools to get real-time consumer insights in-house.
Delfi Diagnostics is recruiting a competitiveintelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. The post Delfi Diagnostics Seeks CompetitiveIntelligence and MarketResearch Senior Manager appeared first on ArchIntel™.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligenceresearch is complete without it.
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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. The post Mailchimp Posts Vacancy for MarketIntelligence Manager appeared first on ArchIntel™.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitivelandscape. ArchIntel™ -.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitivelandscaping, trend analysis, customer insights, or anything in between.
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
In today’s ever-shifting market environment, having the right resources and tools to conduct marketresearch is critical for asset managers. What is Asset Management MarketResearch? This type of research helps stakeholders understand market dynamics, trends, opportunities, and challenges.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Our services include: Go-to-market strategy Market size Growth potential and opportunities Key trends and drivers CompetitivelandscapesMarket share analysis M&A and iactivity Competitiveintelligence The post Strategic MarketResearch appeared first on Fuld & Co.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitiveintelligence tools most efficiently.
The potential issue with value based pricing is that the level of research and understanding needs to be exhaustive. They need to conduct marketresearch to properly gauge their perception and willingness to make a purchase. through price intelligence ) than to know what customers want.
If you own a business you must have encountered the term “media intelligence platform.” But what is a media intelligence platform exactly? In a recent Statista study, 58% of companies reported that media intelligence had a notable positive impact on customer retention and loyalty. What is media intelligence?
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. Likewise, executive leadership must have a thorough understanding of the competitivelandscape they are operating in while staying keenly aware of evolving consumer trends.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities.
Picture this: you are a professional conducting marketresearch and decide to ask your genAI tool for specific market insights relevant to your research area. This can lead to distorted marketresearch or misled investment evaluations and ultimately negatively affect business outcomes.
Understanding and applying the right strategy can turn competitive pricing analysis into a powerful tool for business success. Analyzing the CompetitiveLandscape Understanding the competitivelandscape helps businesses navigate their industry and find their unique path to success.
In the realm of investment research, staying ahead of the curve requires access to reliable and comprehensive private marketresearch. Below, we explore how AlphaSense’s expert calls can provide a competitive advantage in the investment landscape of private equity. Start your free trial of AlphaSense today.
Sentiment Analysis in MarketResearch In marketresearch, sentiment analysis is especially useful for: extracting consumer insights benchmarking against competitors identifying trends and patterns Extracting Consumer Insights Sentiment analysis dives deep into the vast sea of textual data generated by consumers across various platforms.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitivelandscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
When conducting primary marketresearch, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.
Identify Competitors Begin by listing your direct competitors in the retail market. Research their founding dates, locations, revenue, funding sources, and market presence. This foundational knowledge helps you position your brand effectively and understand the competitivelandscape.
In such fierce times, the power of Product Intelligence can drastically increase your product popularity or bring your customer to you. What is Product Intelligence? Product Intelligence is the process of gathering and analyzing data related to how people experience a product. Why Product Intelligence Matters?
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitiveintelligence? Develop strategies to integrate diverse information into actionable intelligence.
The marketresearchlandscape is being shaped by rapid technological advancements, shifting consumer expectations, and the growing demand for actionable insights. You’ll gain insights into how these trends can support your strategic initiatives, sharpen your competitive edge, and drive meaningful consumer connections.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Marketintelligence is information about the market itself, not your specific positioning.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.
Contify’s competitiveintelligence solution automates intelligence reports for a competitiveintelligence company. As part of the engagement, Contify customized its AI-enabled market and competitiveintelligence platform to deploy a custom competitiveintelligence solution for the competitiveintelligence company.
SCIP Insights The Paradigm Shift Towards the Modernization of CompetitiveIntelligence In today's rapidly evolving global economy, businesses need to stay ahead of the curve to remain competitive. One critical tool in achieving this is economic intelligence. What is Economic Intelligence?
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitivemarketresearch, which studies the competitivelandscape rather than focusing on a single competitor.
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