Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
Crayon
JULY 29, 2022
Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast !
10 Essential Examples of Competitive Intelligence
Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.
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A blueprint for successfully executing business-aligned IT strategies
CIO
NOVEMBER 21, 2024
Bridging the gap between IT leadership and business strategy For CIOs and technology leaders, aligning IT with business goals demands more than technical knowledge; it requires a thorough understanding of the company’s overarching business objectives, competitive landscape, culture, capabilities, and long-term vision.
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10 top priorities for CIOs in 2025
CIO
JANUARY 13, 2025
The economic and competitive landscape is extremely dynamic, and customers expect more seamless, personalized, and efficient experiences, Pappas says. Technology investments, such as in generative AI, are a priority in addressing the need to meet rising expectations while also driving operational agility and resilience.
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24 Questions to Consider for Your Next SWOT Analysis
Crayon
JANUARY 21, 2021
Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitive landscape.
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8 Key Steps to Help You Spot Competitor Analysis Trends in 2023
Crayon
FEBRUARY 6, 2023
Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. It ain't easy.
To gain advantage, IT leaders should turn competitors into collaborators
CIO
MAY 27, 2024
When building such a strategy for a business, I encourage tech leaders to first examine their competitive landscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete.
Advantage 397
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Saudi Arabia CIO Summit: IDC and e& enterprise join forces for 14th edition
CIO
SEPTEMBER 5, 2024
The theme of this year’s summit is “The Future of IT: Rethinking Digitalization for an AI Everywhere World,” reflecting the growing importance of artificial intelligence and digital transformation across industries. It’s an honor to contribute to discussions that will define the technological landscape of tomorrow.”
IT spending in the MENA region will grow 5.2% this year
CIO
JUNE 13, 2024
CIOs expect organizations to explore and invest in emerging technologies such as artificial intelligence and the Internet of Things to drive innovation and competitive advantage. “Some have launched sovereign cloud services tailored to the unique needs of specific Gulf Cooperation Council (GCC) markets,” said Burt.
How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
Crayon
APRIL 12, 2023
As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
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IBM doubles down on hybrid cloud with $6.4B HashiCorp acquisition
CIO
APRIL 25, 2024
HashiCorp’s well-regarded open source tools, particularly Terraform, bolster IBM’s portfolio and provide a path to attract a wider developer base, potentially fostering further innovation, said Prabhu Ram, head for Industry Intelligence Group at CyberMedia Research (CMR).
FinOps and AI: Balancing innovation and cost efficiency
CIO
SEPTEMBER 24, 2024
Accelerated adoption of artificial intelligence (AI) is fuelling rapid expansion in both the amount of stored data and the number of processes needed to train and run machine learning models. This is driving an unprecedented hunger for extra compute power. To learn more, visit us here. To find out more about Nicola Sfondrini, click here.
Innovation 434
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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton
ArchIntel
OCTOBER 29, 2020
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Five Factors Affecting a Competitive Intelligence Team's Efficiency
ArchIntel
JUNE 2, 2021
There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. The first factor is the competitive intelligence team’s location.
Accelerating innovation with cloud-native apps on Microsoft Cloud
CIO
APRIL 11, 2023
A modern bank must have an agile, open, and intelligent systems architecture to deliver the digital services today’s consumers want. This competitive landscape is increasingly driving banks to adopt a cloud-native approach to applications. To succeed, they must first build a culture of development within the organization.
Innovation 510
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How CIOs can navigate a perfect digital storm of complexity, competition, and regulation
CIO
MARCH 5, 2025
Enabling a competitive but compliant financial organization In a competitive landscape where technology agility is essential to thrive, BFSI organizations have little choice but to design innovative, technology-driven services. In this situation, complexity will always increase.
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AI is Disrupting SEO in Huge Ways in 2023
Smart Data Collective
JUNE 21, 2023
Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. The competitive landscape prioritizes page one results. Data paints a picture customized to specific content landscapes. Page one results are prioritized in the competitive landscape.
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Going Deeper with Competitive Intelligence: Gartner, Forrester, IDC and Beyond
Aqute Intelligence
DECEMBER 27, 2023
So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?
Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International
ArchIntel
NOVEMBER 18, 2020
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Skills needed for working in competitive intelligence
Aqute Intelligence
NOVEMBER 27, 2019
Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks
ArchIntel
DECEMBER 7, 2020
Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
What is Sales Enablement? Steps to Building an Enablement Strategy
Zoominfo
AUGUST 8, 2024
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.
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Three Frameworks for Processing Competitive Analysis Data
ArchIntel
JUNE 2, 2021
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.
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Using OANDA for Competitor Analysis
Cipher
AUGUST 6, 2020
Competitor analysis information like this includes, identifying a direct competitor, indirect competitor, social media sentiment and more found within your competitive landscape. When a competitive analysis template isn’t built from a source of centralized data, it can result in information overload and missing data points.
Addressing Time Constraints in Competitive Intelligence
ArchIntel
FEBRUARY 23, 2021
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitive intelligence. ArchIntel™ -.
5 Competitive Intelligence Platforms for B2B Technology Companies
Aqute Intelligence
SEPTEMBER 6, 2023
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Competitive Intelligence Spotlight #31: Bridget Medeiros, SVP & CGO for NCI
ArchIntel
OCTOBER 15, 2020
NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We The trending landscape is critical.
Using competitive intelligence to boost sales
Aqute Intelligence
OCTOBER 22, 2019
But how, exactly, can competitive intelligence help salespeople to strike more deals? What is competitive intelligence? Competitive intelligence simply means information about your competitors, your industry and emerging threats and opportunities. How does competitive intelligence help sales teams?
Competitive Intelligence: Hype or Necessity?
mention
JULY 5, 2024
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? Let’s break down the different kinds.
5 Business Expenses That Data Can Help Reduce
Smart Data Collective
AUGUST 15, 2019
Cost of living is rising; customer acquisition is more difficult than ever in such a competitive landscape; and suppliers are looking to increase their profits by upcharging you, too. For example, Chime Bank used artificial intelligence to test 216 versions of its homepage in just three months.
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Harnessing Sales Teams as a Source Of Competitive Intelligence
Aqute Intelligence
AUGUST 30, 2023
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Data points from competitive intelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights.
Tools Companies Can Use to Track Competitors
ArchIntel
JUNE 16, 2021
By employing a competitor tracking system, consumer brands could develop strategic plans and maximize their chances of success, Attest said in an article posted on its website, noting that monitoring the competitive landscape could be time-consuming. Another tool is STAT.
7 Competitive Intelligence Tools You Should Be Using
Aqute Intelligence
MARCH 7, 2023
Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
How to do competitive intelligence research
Aqute Intelligence
OCTOBER 9, 2019
The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
BeyondTrust Seeks Senior Competitive Intelligence Manager
ArchIntel
AUGUST 31, 2021
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.
Anaplan Looking for Competitive Intelligence Manager
ArchIntel
MAY 18, 2021
Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.
Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations
ArchIntel
OCTOBER 5, 2021
Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.
Root Hiring Lead Competitive Intelligence Analyst
ArchIntel
FEBRUARY 16, 2021
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitive intelligence analyst who will be responsible for building its competitive intelligence team. The post Root Hiring Lead Competitive Intelligence Analyst appeared first on ArchIntel™. ArchIntel™ -.
BetterCloud Seeking Competitive Intelligence Manager
ArchIntel
MARCH 30, 2021
BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape. .” — Research and Markets.
Tips for Closers
Primary Intelligence
MAY 26, 2021
Knowing the competitive landscape. Time and time again, the research at Primary Intelligence has shown that knowing why the buyer was looking for a solution outside of the company is three times more important to closing a deal than anything else. Knowing the competitive landscape. Knowing what promotes value.
The power of unified data storage with generative AI
CIO
DECEMBER 5, 2024
For AI innovation to flourish, an intelligent data infrastructure is essential. In the same way, intelligent data infrastructure brings together diverse data types under one cohesive umbrella. With intelligent data infrastructure from NetApp, you can feel confident in data preparation, data security, and data mobility.
Khoros Hiring Oregon-Based Competitive Intelligence Manager
ArchIntel
FEBRUARY 23, 2021
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Mailchimp Posts Vacancy for Market Intelligence Manager
ArchIntel
MAY 18, 2021
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time market intelligence manager. The MI manager will lead a team of researchers tasked with monitoring the competitive landscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights.
How To Do Competitor Analysis
Aqute Intelligence
JUNE 25, 2024
For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitive landscape. How do you respond?
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