This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? During a 2021 NetBase Quid LIVE event , Cam Mackey, CEO for SCIP, shared a few tips with the audience. Strategy: What is the proper approach to competitive intel?
SCIP Insights The Paradigm Shift Towards the Modernization of Competitive Intelligence In today's rapidly evolving global economy, businesses need to stay ahead of the curve to remain competitive. This information helps businesses tailor their products and services to meet changing consumer needs and preferences.
SCIP Insights The Role of Natural Language Processing in Competitive Intelligence: Extracting Insights from Unstructured Data In the rapidly evolving landscape of business competition, staying ahead of the curve requires more than just gathering data—it demands extracting actionable insights from vast amounts of information.
SCIP Insights Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success Operating in today's business environment is like navigating a complex maze. This is where market and competitive intelligence (M&CI) platforms come in.
SCIP Insights Leveraging GenAI for Competitive Intelligence In the rapidly changing business landscape, companies must continuously innovate to maintain a competitive edge. The goal is to help businesses make informed decisions, anticipate market shifts, and develop strategies to gain a competitive edge.
SCIP Insights How Data-Driven Intelligence Is Revolutionizing Competitive Strategy The rise of data-driven intelligence is transforming the way businesses develop and execute their competitive strategies. Data-driven intelligence supports this need by providing up-to-the-minute insights that inform immediate action.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
SCIP Insights Ethical Considerations in Competitive Intelligence Competitive Intelligence (CI) is a vital tool for businesses looking to gain insights into their market environment, understand competitor actions, and make informed decisions.
SCIP Insights Building a Knowledge Management Framework to Support Real-Time Intelligence For organizations to be able to make informed decisions quickly, they need timely, accurate, and actionable intelligence. An effective framework ensures that the right information is not only available but also instantly accessible and actionable.
SCIP Insights 4 Surefire Tips to Enhance Your CI Strategy Today’s market landscape is in a constant state of flux. As market cap consolidates to fewer stocks and new geopolitical factors arise, gathering insightful and timely competitive intelligence (CI) becomes that much more difficult.
SCIP Insights 4 Surefire Tips to Enhance Your CI Strategy Today’s market landscape is in a constant state of flux. As market cap consolidates to fewer stocks and new geopolitical factors arise, gathering insightful and timely competitive intelligence (CI) becomes that much more difficult.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitivelandscape rather than focusing on a single competitor.
SCIP Insights AI-Powered Competitive Intelligence: Transforming Business Strategies in the Digital Age In today's hyper-competitivelandscape, staying ahead of the curve is essential for businesses striving to thrive. Traditional methods of gathering competitive intelligence are no longer sufficient in the digital age.
As per the SCIP survey, the foundation of CI does matter. Almost every industry is becoming more and more competitive with the passing time. As per Crayon’s SCIP survey, a whopping 90% of businesses said that their industry has become more competitive over the last three years, and 48% said that it has become much more competitive.
SCIP Insights The End of the Classical Competitive Intelligence: Launching the Era of Generative CI Whether for countries or companies, the primary goal of all competitive intelligence (CI) operations is to gain an advantage. This is your introduction to the complex world of CI in the age of GenAI. CI must transition as well.
Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Gathering all the competitive data you need on time. Gathering competitive data on time.
Businesses are increasingly focused on data-driven decisions as the competitivelandscape only grows within each industry. Competitive Intelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: Gartner ) .
Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities. A similar process that must be on your radar is competitive market research, which is involved with the entire competitivelandscape rather than a single rival.
SCIP Insights How to Optimize Competitive Intelligence Research During Earnings Season Competitive intelligence (CI) is playing an increasingly crucial role in corporate decision-making. But gaining a competitive edge means never missing critical insights—a difficult and time-consuming feat. are laborious and ineffective.
SCIP Insights Why Outcompeting in the Age of AI is a Must-Read for Competitive Intelligence Professionals In today's rapidly shifting landscape, Competitive Intelligence (CI) is undergoing the most profound transformation in its history. It's a blueprint for the future of Competitive Intelligence.
Here’s what it said: Competition hates a vacuum The Academy has been in business for 25 years. Over that time, weve seen our competitive set changes markedly. In the 90s, there was SCIP. Nowadays, for many reasons, SCIP is no longer a leading member-based organization. Competitors had come and mostly faded away.
SCIP Insights Leveraging AI to Identify Market Gaps and Competitive Opportunities In todays competitivelandscape, companies must stay ahead of their competitors by identifying market gaps and emerging opportunities.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content