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Banks Merge Data Mining and CRM Tools to Boost Profitability

Smart Data Collective

Why CRM Matters for Banks In today’s competitive landscape, customer relationship management (CRM) has become a critical tool for banks. This can be achieved by conducting market research, analyzing customer feedback, and engaging with them on social media.

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Amplitude Opens Position for CI, Market Intelligence Senior Product Marketing Manager

ArchIntel

The successful applicant will design a scalable competitive intelligence program for the company. Employers are drawn towards individuals who have experience in market research and economics, but CI managers often come from diverse backgrounds. CI managers oftentimes are experienced in mathematics and analytical skills.

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How to Combat Generative AI Hallucination

Alpha Sense BI

Picture this: you are a professional conducting market research and decide to ask your genAI tool for specific market insights relevant to your research area. This can lead to distorted market research or misled investment evaluations and ultimately negatively affect business outcomes.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. We highlight some key points from the report below!

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market Intelligence Market research deals specifically with your company, marketing strategy, and product line.

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What is the Chi Square Test of Association and How Can it be Used for Analysis?

Elegant BI

Marketing / Market Research – To determine if certain types of products sell better in certain geographic locations than others, and to verify if gender has an influence on purchasing decisions. Business Problem: A marketing researcher wants to know if gender has an influence on political party preference.

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Venture Capital in the Age of AI: Transforming Due Diligence

Alpha Sense BI

According to WilmerHale’s 2023 market report , “The stunning March 2023 collapse of Silicon Valley Bank—the dominant banking player in the venture capital ecosystem—and the fallout among other financial institutions is likely to have a significant effect on VC-backed companies and venture capital financing and liquidity activity.”