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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests. There is a lot of data.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. This also covers research websites such as Mckinsey.

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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

What they really need is a clear, detailed picture of the competitive landscape that is honest and transparent. It is a lot of pressure, but at the end of the day a strong Competitive Intelligence group is a balance of art and science, responsible for helping to inform the company’s strategy and drive decision making.”.

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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Bizible did thorough market research and realized that majority of its customers were looking for a simple way to add UTM parameters to Bing ads.

Marketing 154
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GenAI Disruption: Rewriting the Business Models of Tech Titans and Consultancies

TBR

Massive business model disruption littering the competitive landscape with successes and failures. Educating and developing technical experts who can create differentiating business applications and processes in the era of AI will guide suppliers in their resource management strategies.

Business 173
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How Media Monitoring and Quality Management Software Drive Business Success

mention

Harnessing the Power of Media Monitoring for Competitor Analysis In the competitive landscape, tracking competitors is crucial. This critical knowledge enables organizations to identify market gaps and devise strategies for gaining a competitive advantage. Q3: Is quality management software only for manufacturing companies?

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Competitive Intelligence: Hype or Necessity?

mention

Customer Intelligence To get a deeper impression of what your customers need, what motivates them, and how they behave, conduct customer intelligence research. Other types of competitive intelligence include marketing intelligence and corporate intelligence. Examples of online databases are Nexis Uni, SEC EDGAR, and Dun and Bradstreet.