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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. How Competitor Analysis Works. Basic Metrics for Analyzing Competitors. Why or why not?

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

It’s all about finding those deal-winning insights that can tip the scales in your favor during negotiations. That way, you can craft a tailored approach to differentiate yourself from the competition and maximize your impact in the marketplace. Need a quote for competitor research?

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.

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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024. But manually tracking their every move is time-consuming and inefficient.

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How to Use Product Intelligence to Win Customers

Data Hut

In this product-led era, companies with the best product experience win. Product Competitor Analysis. Competitor analysis is a perfectly legitimate and ethical strategy for advancing your business. It uncovers new opportunities by identifying valuable keywords for which your competitor ranks high.

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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

Analyst reports and presentations Financial analysts and industry consultants often publish reports and presentations that include competitive landscape analyses and pricing insights. This effort provides a competitive advantage, informing your pricing strategy and helping you win deals, grow market share, and protect profit margins.

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What is competitor based pricing?

Aqute Intelligence

Rather than looking inward and performing deep reflection on product differentiation, customer perceptions, and so on, your brand puts on its detective gear and looks at the external competition through competitor analysis. Keep your finger on the pulse of the customer and competitive landscape and learn from your strategies.