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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. With that, let’s dig deeper to see how competitive intelligence works, followed by metrics to measure your efforts.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Contify Contify is a market intelligence platform that provides curated and personalized intelligence on your competitors, customers, and industry.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.

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Keyword Competitor Analysis: Unlocking SEO Success

SpyFu

Ever wondered how your competitors always seem to be one step ahead in the search rankings? The secret weapon they're wielding is keyword competitor analysis. This powerful strategy isn't just for the big players—it's a game-changer for businesses of all sizes looking to boost their online visibility.

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What is competitor based pricing?

Aqute Intelligence

Rather than looking inward and performing deep reflection on product differentiation, customer perceptions, and so on, your brand puts on its detective gear and looks at the external competition through competitor analysis. Keep your finger on the pulse of the customer and competitive landscape and learn from your strategies.

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Context Analysis: Your Secret Weapon for Better Communication

mention

Competitor Analysis This framework examines rivals in your particular market, helping you identify both defensive and offensive actionsas well as spot market gaps and improve your own offerings. Source Porter’s Five Forces This model assesses competitive forces and market attractiveness, often shaped by economic factors.

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Competitive Intelligence Spotlight #29: Vishal Gupta, Unisys Global CTO & SVP

ArchIntel

He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . Another key challenge in competitor analysis is categorizing fact vs. fiction. Technology has become a very big driver of profitability of competitiveness.”.