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Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities. A similar process that must be on your radar is competitive market research, which is involved with the entire competitivelandscape rather than a single rival.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitivelandscape rather than focusing on a single competitor.
SCIP Insights Why Outcompeting in the Age of AI is a Must-Read for Competitive Intelligence Professionals In today's rapidly shifting landscape, Competitive Intelligence (CI) is undergoing the most profound transformation in its history. It's a blueprint for the future of Competitive Intelligence.
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