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Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitiveintelligence. The person selected to fill this position will be the company’s go-to expert on the competitivelandscape.
No competitiveintelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitiveintelligence. Asian Patent Search The Asian Patent Search tool allows companies to dive into the patent databases of various Asian countries.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
The job involves a broad understanding of the competitivelandscape to put Mason into a competitiveposition. The selected applicant is also tasked with ensuring that Mason’s message will resonate with its personas and validate its positioning, according to a job announcement posted on LinkedIn.
This research often includes assessing the financial performance, market potential, competitivelandscape, regulatory environment and growth potential of target healthcare companies, drugs, medical technologies, treatments and more.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitivelandscape rather than focusing on a single competitor.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge.
Typically, asset management market research involves market analysis, competitivelandscape analysis, industry trend analysis, and risk assessment. The ability to confidently ascertain intelligence empowers firms to strategically pivot and make informed, data-driven decisions.
Assess the CompetitiveLandscape It is imperative to assess the competitivelandscape of any opportunity when formulating investment theses to identify growth potential and mitigate any industry-specific risks. Below are a few ways you can use AlphaSense’s Expert Insights to elevate your private market research.
In this fast-paced, high-stakes environment, accelerating the speed to insights and market intelligence is more crucial than ever. AlphaSense’s expansive content library contains more than 10,000 documents on private and public companies, providing crucial market intelligence in seconds.
Product development, market intelligence, and distribution teams positioned for success. In this position, Mechtley will have a dual focus on new product innovation and strategic relationship building. WEST DES MOINES, Iowa , June 28, 2022 /PRNewswire/ — Sammons® Financial Group, Inc.
This helps in understanding a competitor’s overall strategic position and potential areas for growth or risk. This helps provide a broader context for the external factors influencing your competitivelandscape. This helps companies understand the underlying forces driving competition in their industry.
Expand your market reach through strategic partnerships Co-branding, joint marketing campaigns, and product bundling with businesses that complement yours are another smart way to give your market penetration strategy, as well as your brand intelligence , a real boost.
Step 2: Understanding competitors Competitive analysis IT leaders must understand the competitivelandscape to position their organization for success. Understanding the company’s competitiveposition allows IT leaders to mindfully act to implement technology for competitive advantage.
The next step is to blend this understanding with technology-driven innovation to create new revenue streams, strengthen the companys competitiveposition, and leapfrog the competition. Understand the business to execute a meaningful IT An effective IT strategy begins with a comprehensive understanding of the business.
To evaluate the opportunity, the firm needed a deep understanding of the digital extension market, customer trends shaping future growth, and the competitivelandscape. Fuld & Company provided comprehensive market intelligence to guide the firms decision-making, ensuring confidence in its investment strategy.
SCIP Insights Why Outcompeting in the Age of AI is a Must-Read for CompetitiveIntelligence Professionals In today's rapidly shifting landscape, CompetitiveIntelligence (CI) is undergoing the most profound transformation in its history. It's a blueprint for the future of CompetitiveIntelligence.
To evaluate the opportunity, the firm needed a deep understanding of the digital extension market, customer trends shaping future growth, and the competitivelandscape. Solution Fuld & Company delivered a holistic solution, combining a thorough market assessment, competitiveintelligence, and customer perception study.
IROs now focus on elucidating why a particular strategy is optimally positioned to unlock shareholder value, making it more attractive to long-term investors. Intelligence Gathering : The modern IRO transcends the role of a record-keeper and takes on the role of an intelligence agent.
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