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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Market Research Reports : Many industries have reports that provide market share data for key players. Competitor Analysis : Analyze publicly available financial data from competitors to create a SWOT analysis and estima te market shares. Kompyte : Provides AI-driven competitive analysis, including market share insights.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. What performance signals did they point to?
Ken said that one notable difference between a game of chess and a market rivalry is that in business, entrepreneurs often have enough time to research what the other company is up to. He tells business decision-makers to always use the SWOT method in navigating competitive pressures.
Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
Driving innovation and improvement: Competitor research can inspire innovation by highlighting gaps in the market and opportunities for improvement. Direct and indirect competitors Identifying your direct and indirect competitors is the first step in any competitor research. You can also leverage competitiveintelligence services.
Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Market entry research helps you get the lay of the land in terms of your target buyers, potential competitors, and other crucial details. What Is Market Entry Research? Market Entry Research Strategy.
The tables, charts and other such forms of presenting data will vary across companies, by competitor and by focus of research e.g. product comparisons, sales benchmarking and so on. Many are of the basic SWOT variety, which are perhaps more suited to academic study than to actionable research in real life businesses.
While there are several ways to do this, Schneider notes that the most popular way of doing so is through a SWOT analysis. However, Schneider warns that a SWOT analysis may not be as in-depth as one would expect. Schneider lists three tools that he considers to be the best for carrying out a comprehensive competitive blog analysis.
CompetitiveIntelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about the environment in which your business functions to gain a competitive advantage. In this blog, we’ll walk you through how a CompetitiveIntelligence Solution can make your job easier.
Companies can use SWOT analysis to assess their strengths, weaknesses, opportunities, and threats compared to the competition. This can be done through market research, company websites, or price-monitoring tools. Balancing CompetitiveIntelligence and Innovation Competitiveintelligence involves knowing what competitors do.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution. For a sample copy of this battlecard, please contact: Christian Schena.
But when it comes to broker research, most professionals today are unaware of the insights these reports hold. In fact, most market intelligence platforms lack access to this form of intel, not only leaving blind spots in your research, but also a window for you to overlook lucrative market opportunities. inflation?
Developing our Own Large Language Model At the core of our genAI technology is AlphaSense LLM (ASLLM), a proprietary model that is purpose-built for market intelligence professionals and their most common use cases. Summarization During Earnings Season In June, we launched Smart Summaries , a game-changer for consuming earnings calls.
A company's competitive landscape evolves all the time, so no market is without two or more companies selling similar products and services. With Owler Pro, you’ll be able to conduct thorough competitor research. By conducting thorough research, your business can identify new areas for growth and plan practical actions.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primary research with premium thought leadership and powerful artificial intelligence (AI) technology.
Established competitor analysis frameworks include: SWOT Analysis – An analysis of your competitors’ strengths, weaknesses, opportunities, and threats. We expand on these features in greater detail below: Semantic Search With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and reports.
In short, marketing intelligence gives businesses the actionable insights they need to market more effectively. Differences from CompetitiveIntelligence While both help organizations learn more about their industry, marketing intelligence and competitiveintelligence have different focus points.
Few things can be more daunting—or exciting—than a blank research slate. Not only because these are often the top-line metrics that will resonate with decision-makers, but also because understanding the current state of the market helps us set a good foundation for spending our time wisely moving forward in our research.
Our all-in-one market intelligence platform allows users to streamline their primary research workflows with on-demand access to our expert transcript library and Expert Call Services. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.
You can’t research your competitors’ businesses if you don’t know who they are. Using a consumer research platform like Attest , you can get answers from people in your target market. Now you know which brands are on your target audience’s radar, you can start researching them. Carry out a SWOT analysis.
You can’t research your competitors’ businesses if you don’t know who they are. Using a consumer research platform like Attest , you can get answers from people in your target market. Now you know which brands are on your target audience’s radar, you can start researching them. Carry out a SWOT analysis.
Enterprise Intelligence layers AlphaSense’s best-in-class search, summarization, and chat directly on top of our extensive content universe and a client’s proprietary internal knowledge – securely and at scale. billion valuation.
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition.
Generative AI for Market Research Artificial intelligence (AI) has been expediting research and analysis — during and outside of earnings season — for financial analysts and corporate strategists for over a decade.
Some market intelligence solutions, like AlphaSense, allow you to import your internal research and then search and extract insights from across our vast content universe, as well as your own internal content. They need a way to get up to speed efficiently, without missing key information.
Corporate teams use it to maintain ongoing market and competitiveintelligence. To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard market research practices. In corporate and financial market research.
And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel allows you to see things clearly, paying attention to what matters and avoiding distractions. This is your ultimate competitive intel advantage.
SCIP Insights How to Optimize CompetitiveIntelligenceResearch During Earnings Season Competitiveintelligence (CI) is playing an increasingly crucial role in corporate decision-making. But gaining a competitive edge means never missing critical insights—a difficult and time-consuming feat.
Competitiveintelligence (CI) has evolved beyond simple website monitoring and social media listening. Between unpredictable external events with ambiguous market impacts, consolidation of market cap into fewer stocks, and complicated geopolitical factors, competitiveintelligence is more complex than ever before.
Competitiveintelligence (CI) has evolved beyond simple website monitoring and social media listening. Between unpredictable external events with ambiguous market impacts, consolidation of market cap into fewer stocks, and complicated geopolitical factors, competitiveintelligence is more complex than ever before.
The Foundation: Data as the Building Block At the core of any Intelligence EcoSystem lies data. Organizations collect vast amounts of structured and unstructured data from various sources, including market research, financial reports, social media analytics, and geopolitical trends.
The future of market research is in generative artificial intelligence (genAI). This branch of artificial intelligence has been making waves across industries, from healthcare and energy to financial services and consulting , among others. However, the use of generative AI solutions in market research is not without risk.
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