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As a competitiveintelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.
The short answer is that yes, competitiveintelligence is an ethical business activity. The longer answer is that intelligence gathering can stray into unethical territory, and it’s important for competitiveintelligence firms to understand the risks and have policies for staying on the right side of the ethical (and legal) divide.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & CompetitiveIntelligence Professionals) for two webinars focused on capturing better competitiveintelligence with data-driven insight.
Contify will be the silver sponsor of the competitiveintelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitiveintelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
SCIP can now offer Continuing Education Units for qualifying programs. SCIP Awarded Prestigious Accreditation. The International Association for Continuing Education and Training (IACET) has awarded SCIP the prestigious Accredited Provider designation. stated Cam Mackey, SCIP Executive Director. ?We're KEY TOPICS.
SCIP Insights Breaking Barriers: How Smart Insights Empower Women in Business The importance of diversity and inclusion has gained widespread recognition. From leveraging data analytics to employing emotional intelligence, women are transforming traditional paradigms and breaking barriers in leadership, entrepreneurship, and innovation.
ICYMI - New Content for SCIP Members. There's No Such Thing as a Magic Report : Tips on identifying research products that seem too good to be true. There's No Such Thing as a Magic Report : Tips on identifying research products that seem too good to be true. Upcoming SCIP events. New CI jobs on SCIP Job Board.
As 2021 draws to a close, the SCIP team and I are grateful for YOU - our member community, which has shown an incredible spirit of generosity, helping their peers, and sharing experiences. Thank you for the trust you put in SCIP. Cam Mackey - SCIP Executive Director. "Not Have a peaceful, happy, and safe holiday season.
How much on research, working with sales etc. JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall. Senior Advisor, CI & Research at Dell (US). Visit the SCIP Career Center. Visit the SCIP Career Center. Strategic & CompetitiveIntelligence Professionals (SCIP).
SCIP Insights Innovation Through Intelligence: Driving Sustainable and Scalable Business Growth Today, innovation has become the foundation of sustainable growth. However, innovation doesn’t happen in a vacuum—it is fueled by intelligence.
In his most recent role as Senior Research Analyst, Chad led numerous research projects for AIM’s clients, delivering strategic insights and recommendations that have helped clients make informed business decisions.
Several AIM team members recently completed professional certifications further solidifying their standing among the preeminent intelligence and information professionals operating in the information industry today. AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association.
Several AIM team members recently completed professional certifications further solidifying their standing among the preeminent intelligence and information professionals operating in the information industry today. AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association.
Dear %FIRSTNAME%, This is your final opportunity to submit your proposals and contribute to SCIP IntelliCon Barcelona 2024! We invite you to submit your proposals for sessions that will shape the future of CompetitiveIntelligence and data-driven decision-making. Thank you for your continued support and involvement with SCIP.
SCIP Announces New Board Leadership. SCIP, the global non-profit community advancing the practice of ethical competitiveintelligence, is pleased to announce the appointment of its new Board leadership team: Chair : Jay Nakagawa of Dell. said Cam Mackey, Executive Director of SCIP. ?The said Jay Nakagawa, Chair. ?SCIP
SCIP Insights Uniting Forces: How CEMIR and SCIP are Revolutionizing Emergency Management In the dynamic world of emergency management, collaboration and innovation are key to staying ahead. Think about combining data-driven intelligence with the structured precision of emergency management.
This on-demand video offers several practical recommendations for ensuing the providers and research. There is No Such Thing as a Magic Report: Tips on Research Accuracy, Validity & Ethics. When we buy and use research, we need to verify we're using providers that are trustworthy, reputable, and ethical. KEY TOPICS.
Businesses are increasingly focused on data-driven decisions as the competitive landscape only grows within each industry. CompetitiveIntelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: Forbes ). Source: PwC ).
Get Ready to Unravel the Secrets of AI & CompetitiveIntelligence at the SCIP IntelliCon Nashville 2024 at Loews Vanderbilt Hotel! SCIP IntelliCon Nashville 2024 is just around the corner (April 22-25). Don't miss this opportunity to connect with the leading experts in AI and CompetitiveIntelligence!
Dear %FIRSTNAME%, Join us for the premier event of the year - SCIP IntelliCon Nashville 2024, happening April 22 - 25 ! This expanded 4-day conference offers unparalleled access to industry thought leaders and the latest advancements in AI and CompetitiveIntelligence (CI). Keynote Speakers You Won't Want to Miss!
SCIP Insights AI-Powered CompetitiveIntelligence: Transforming Business Strategies in the Digital Age In today's hyper-competitive landscape, staying ahead of the curve is essential for businesses striving to thrive. Traditional methods of gathering competitiveintelligence are no longer sufficient in the digital age.
And businesses need to take steps to contain an emerging disruptor’s impact by staying ahead with the help of continuous intelligence. As SCIP shared in its market predictions study , 77% of the respondents perceived that the biggest business risk to them is likely to come from a competitor that they hadn’t even identified yet.
SCIP Insights How Generative AI can be utilized as a Powerful Tool for CompetitiveIntelligence (CI) without the Risks. Inside CIRAT, we have used GenAI to assist in the research and production of competitive, strategic/tactical, and law enforcement intelligence. GenAI is a team member, not the team.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.
Creating a competitiveintelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Gathering all the competitive data you need on time. Measuring results of CI efforts.
2021 State of CompetitiveIntelligence. Crayon & SCIP surveyed 1,000+ CI professionals to learn the best practices, challenges, and opportunities to improve the impact they have on their organizations: CI processes continue to evolve (less time on research, more time on communication & stakeholder engagement).
"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.
Building a Lean CI Function : We talk with Everbridge's Fouad Benyoub about building a Lean CompetitiveIntelligence capability, taken from his new book The CompetitiveIntelligence Playbook. What would you like to ask strategy & competitiveness guru Rita McGrath? New CI jobs on SCIP Job Board.
In a previous post, we talked about competitiveintelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitiveintelligence is having a competitor analysis template to inform your efforts. Perform competitive market research.
s Madureira delivered at SCIP EuroSummit, aims to improve CI practice and raise the discipline?s Leveraging Social Intelligence to understand what is being discussed by key stakeholders around the world. As SCIP and Klue research has shown, at many organizations CI and their senior stakeholders are out of alignment.
Whether you’re in the planning stage or are full throttle into your competitiveintelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitiveintelligence? But you also have to know how to play the game.
Crayon/SCIPresearch has shown that 61% of organizations have seen a positive revenue impact from CI. best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Visit the SCIP Career Center. Strategic & CompetitiveIntelligence Professionals (SCIP).
SCIP Insights Intelligence in Negotiation: Outmaneuvering the Competition Negotiation is more than just a conversationits a strategic game where Intelligence plays a defining role. It encompasses various dimensions, including Emotional Intelligence, CompetitiveIntelligence, and situational awareness.
SCIPresearch (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. Here are some recent resources from SCIP to support members on your journey to leverage data in a more strategic way.? Visit the SCIP Career Center.
JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. Senior Director, CI & Market Research at Editas Medicine (Massachusetts). Strategy, Market Intelligence and Analytics Director at Dell (TX or Remote). Visit the SCIP Career Center.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
Download the Gartner®’s Market Guide for Competitive and Market Intelligence Tools to learn more about our takeaways : The challenges of market and competitiveintelligenceresearch The market direction of competitive and market intelligence solutions How to identify best-fit tools to automate market and competitor research Read now Best, The AlphaSense (..)
NEW RESEARCH COLLABORATION. Competitive Enablement Report. SCIP and Klue teamed up to ask hundreds of key stakeholders for CompetitiveIntelligence what they need from CI.? CI producing relevant intelligence products that stakeholders can? COMPETITIVE STRATEGY & INTELLIGENCE JOBS.
New SCIP IntelliCast episode: Cyber Criminals, Biased AI & Autonomous Rockets: Things That Go Bump i. Upcoming SCIP events. Build a Lean CompetitiveIntelligence Function (Nov. Competitive Enablement Summit. New CI jobs on SCIP career center. Market Research Analyst (Babel Street). KEY TOPICS.
Upcoming training & certification through SCIP. Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Foundations of Market & CompetitiveIntelligence. TRAINING & CERTIFICATION. September 21-23.
SCIP Insights The Paradigm Shift Towards the Modernization of CompetitiveIntelligence In today's rapidly evolving global economy, businesses need to stay ahead of the curve to remain competitive. One critical tool in achieving this is economic intelligence.
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