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Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall CompetitiveIntelligence (CI) strategy of the firm. Visit the complete competitor analysis resource center for more content like this.
Ryan Tohill is currently an associate director of global competitiveintelligence for dermatology and rheumatology at The Janssen Pharmaceutical Companies of Johnson & Johnson, based in Horsham, Pennsylvania. He was also at one time a business intelligence commercial analyst at Abbott Laboratories. ArchIntel™ -.
Volkan Gunduz is an associate director of competitiveintelligence for global oncology at Sanofi Genzyme, based in Cambridge, Massachusetts. The post Executive Profile: Volkan Gunduz, Associate Director of CompetitiveIntelligence for Global Oncology at Sanofi Genzyme appeared first on ArchIntel™. ArchIntel™ -.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. At Aqute, we’ve spent more than two decades refining our approach to competitiveintelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. Sales targets : The text of individual profiles can yield useful information, and sales numbers is one such area. And reading these profiles can uncover other information, such as sales territories or key clients.
Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. Johannson said in his LinkedIn profile that he has a proven track record of meeting tight deadlines, whether working alone or in a team environment. Department of Labor as well as customers in Latin America.
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies. ArchIntel™ -.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. These are the profiles of some of them. Executive Profile: Lukas Voda, CompetitiveIntelligence Manager at Caterpillar.
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. Here are the profiles of some of them. May-Yee Ng CI General Manager Chevron.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The post Epsilon Hiring Illinois-Based Senior CompetitiveIntelligence Manager appeared first on ArchIntel™.
Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitiveintelligence value of Glassdoor. The post How to Use Glassdoor to Gather CompetitiveIntelligence appeared first on ArchIntel™. beyond its locations in Tampa, Seattle, Boston, and San Francisco.
Arnold DuBell is the associate director of competitiveintelligence and strategic intelligence for the oncology business of Novartis. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. ArchIntel™ -.
He was a senior product manager at the company until April this year, his LinkedIn profile shows. During that time, his roles were general manager of product education and customer experience and general manager of competitiveintelligence. Callis’ first stint at Dish Network began in 2007 and ended in 2014.
Many of our clients are hiring a competitiveintelligence agency for the first time. Below are some the questions that typically go into a competitor profile. Below are some the questions that typically go into a competitor profile. What questions should frame a research proposal? What is a good structure?
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. But that doesn’t mean cutting corners.
Here are some AI-powered tools that can help: Crayon : Uses AI to gather and analyze competitiveintelligence, including market share data. Kompyte : Provides AI-driven competitive analysis, including market share insights. MarketLine : Provides industry reports and company profiles, including market share data.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between.
The post Making CompetitiveIntelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & CompetitiveIntelligence Solutions.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. Sales Intelligence. It’s hard to get one, and it’s harder to maintain one.
With a career spanning nearly 20 years, Petronzio has led projects in the areas of commercial and product strategy, including market assessment, positioning, launch, portfolio development, business growth, life-cycle management and competitive analysis. Petronzio holds a bachelor’s degree in psychology from the University of St.
Her role also involves spearheading activities such as forecasting, competitiveintelligence gathering and primary and secondary research, according to her LinkedIn profile. The post Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer appeared first on ArchIntel™.
By tracking the performance of a brand’s ads, you can gather competitiveintelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective. Beef up your competitiveintelligence by exploring these five online tools.
Some create startup profiles and others configure market trends, inform SEO strategy or facilitate a SWOT analysis. Of course, the most difficult part of any new venture is knowing where to start. There are countless competitor analysis websites, each with their own specialties.
Competitiveintelligence allows your company to analyze and track information related to your competition. The goal of competitiveintelligence is to empower your business. Competitiveintelligence enables your sales and marketing teams to differentiate your business from competitors.
Whether you’re a seasoned professional or new to CompetitiveIntelligence, our series of Essential Skills for CompetitiveIntelligence Professionals will give you the knowledge and tools you need to excel. What is competitiveintelligence?
Software companies can use many tools and services to gather competitiveintelligence. Best Company prides itself on only allowing authentic reviews from verified customers, so all competitiveintelligence gathered here can be trusted for accuracy. This post contains five of the most widely used and efficient ones.
million personnel changes per day, and its vast B2B database includes accurate profiles of more than 100 million companies, over 340 million professionals, and over 11 million C-level leaders. ZoomInfo’s platform tracks 1.5 You can start with a free trial to witness the power of ZoomInfo firsthand.
Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. A Data-Based Ideal Customer Profile. Marketing and sales intelligence also shapes an accurate ideal customer profile – key piece of business development.
This can be a competitiveintelligence briefing on your competition, providing the insights you need to make informed decisions about your own business strategy. A well-written competitor analysis report is your gateway to using the competitiveintelligence tools most efficiently.
Conversation Insights on Company & Contact Profiles. integration, ZoomInfo will surface and enrich meeting participant profiles within the Zoom.us But it won’t stop with search. Reps will be able to click into and pull up actual video recordings and see information and statistics about calls right from ZoomInfo. Video Calls.
Competition in the industry is seen to expand in conformity with the expected rise in AI spending. It will be up to the competitiveintelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. These are some of their profiles. Deb Miedema Head of CI Google.
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitiveintelligence professionals to generate the insights needed to give them the distinct advantage. These are the profiles of some of them. Vijay Upadhyaya Director Palo Alto Networks.
Keyword search of LinkedIn profiles can turn up some customer names. So although LinkedIn is a great resource, you will still need to dig through what may be a vast number of profiles. LinkedIn provides further filtering options but for a vendor like SAP, of course there will be a huge number of potential profiles as a starting point.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
Each telco is expected to fully mobilize its competitiveintelligence executives to help capture this wave of opportunities in 2021 and beyond. These are the profiles of some of those executives. Executive Profile: Mellie Chow, Executive Director – CompetitiveIntelligence and Strategy at Comcast.
health care sector is seen to experience an unprecedented level of competition. Through all this, competitiveintelligence professionals will surely be pushed hard to generate much-needed insights. These are the profiles of some of them. In 2021, the U.S. Arnold DuBell Associate Director for CI Novartis.
As each company makes a dash to develop a better cure, their competitiveintelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Executive Profile: Margaret Hansen-Jain, Director of Business Insights at Bayer Pharmaceuticals. These are some of the U.S.
In light of such challenges, telecommunication companies would benefit from the services of competitiveintelligence experts. Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile.
To capture these opportunities, the insights provided by each energy company’s competitiveintelligence executive will be of paramount importance. Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority.
this year, competition in the construction sectors is also expected to scale new heights. It is up to the competitiveintelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. These are the profiles of some of them.
In light of the opportunities and challenges faced by the A&D industry this year, knowing how competitors intend to adapt is strategically important, making the role of competitiveintelligence executives critical. Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin.
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