Evalueserve

NOVEMBER 29, 2021

Establishing an efficient and successful competitive intelligence (CI) program is no small feat. Internal stakeholders like your executive team, sales team, and product teams want information about how your competitors are identifying and solving problems like the ones your organization may be facing. Conclusion.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Competitive Intelligence 52

Competitive Intelligence Research Competitive Primary Research 52

ArchIntel

FEBRUARY 24, 2021

Competition in the industry is seen to expand in conformity with the expected rise in AI spending. It will be up to the competitive intelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. Executive Profile: Jason Hill, Competitive Intelligence Manager at IBM.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

Cooperative Intelligence Blog

FEBRUARY 24, 2016

As a primary research expert, I am always looking to for ways to motivate others to share. While the book focuses on closing sales deals, the same tactics will work to promote sharing when conducting competitive intelligence collection or win/loss interviews.

Loss 100

Loss Win Primary Research Competitive Intelligence 100

Fuld

MAY 13, 2024

Challenge The global food company needed in-depth competitive intelligence on the potential partner and its business landscape. Approach Given the limited availability of publicly available information on the privately held target company, Fuld initially focused on primary research.

Due Diligence 59

Due Diligence Globalization Competitive Intelligence Primary Research 59

Alpha Sense BI

MARCH 10, 2023

COVID-19 highlighted the importance of having a solid understanding of global supply chains, remote working trends, sales and marketing constraints, the effectiveness of personal protective equipment, and the impact of social distancing on consumer behavior, and much more.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

Academyci

OCTOBER 26, 2022

My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Where do I sign?

Battlecard 40

Battlecard Sports Competitive Intelligence Primary Research 40

Alpha Sense BI

JUNE 6, 2024

Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively. This not only improves sales performance but also reinforces the company’s competitive positioning in the market.

Competitor Analysis 40

Competitor Analysis Analysis Battlecard SWOT 40

TBR

MARCH 12, 2025

Bridge the pricing gap with data-driven insights from TBR Introduction In the absence of validated data, many professional and IT services firms rely on pricing strategies of the past and anecdotal, and often biased, inputs from field sales and partners within their ecosystem.

Benchmarking 100

Benchmarking Primary Research Competitive Intelligence Competitive 100

SCIP

JANUARY 19, 2025

I had been asked to lead a study to understand how big box store sales personnel were motivated to promote one brand of consumer electronics product over others. Ironically, the most effective method came down to something as simple and fundamental as showing up with pizza and conducting Lunch and Learn events for the sales staff.

SCIP 40

SCIP Travel Primary Research Gaming 40