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CompetitiveIntelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Marketers get insights that they can use to optimize their messaging. Sales reps get insights that they can use to improve their objection-handling tactics.
CompetitiveIntelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitiveintelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitiveintelligencemarket. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitiveintelligence at Egencia, an American Express Global Business Travel company.
When your win/loss data is disconnected from your competitiveintelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).
Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. Before entering a new market or taking on new competition, it's critical to be as deliberate as Armstrong was before taking that first stride. The following post was written by Ameeta Soni.
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
Let’s discuss the best ways to use competitiveintelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitiveintelligence? ArchIntel™ -.
If you work in the competitiveintelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. One of the ways that they do this is by making important financial, licensing and complaint data publicly available to the insurance market and insurance consumers.
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitiveintelligence practitioner extraordinaire — set her sights on the Customer Success team.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitivemarket, multiple competitors are likely making products almost equal in price and quality as one’s own.
Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Octopus said that its mission involved informally surveying fashion shoppers.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Whether that manifests in competitivemarketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers. It’s nothing personal.
In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.
Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.
Here at Crayon we surveyed the market for the 2023 State of CompetitiveIntelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?”
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
According to the 2023 State of CompetitiveIntelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitivewin rate for Alteryx. The best part? The best part? So, how did he do it?
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. Why Conversation Intelligence? Today is one of those moments.
Marcia Algilbers , director of CompetitiveIntelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitiveintelligence teams, as well as technology that has supported data collection and analysis. .
The post Building a Winning GovCon Pipeline with MarketIntelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.
Author Itai Shapira explained that businesses are constantly striving to understand their competitors’ intentions, actions and vulnerabilities; then to use that knowledge to develop and implement a corporate strategy that wins in the market. intelligence, “compatible with the evolutionary nature of competition itself.”.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.
Competitiveintelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. Winning with Social Media Intelligence & Planning.
recently spoke with ArchIntel regarding significant lessons and challenges within competitiveintelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitiveintelligence program is critical.
The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is CompetitiveIntelligence? But how do we measure how effective it is?
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Cloud platform provider NICE CXone is looking for a manager of market and competitiveintelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.
98% of the stakeholders we surveyed for the 2022 State of CompetitiveIntelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner.
Axon Enterprise is currently recruiting a senior marketing coordinator of competitiveintelligence to be based in the company’s Scottsdale, Arizona, headquarters. Applicants for the job vacancy are required to possess a degree in marketing or in a related field. ArchIntel™ -.
Competitiveintelligence revolves around data analysis. Competitiveintelligence revolves around data analysis. That’s where the heart of a competitiveintelligence report is born. ArchIntel: What are some of the lessons you’ve learned throughout your career in competitiveintelligence?
Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Look for veterans who understand market trends, newcomers with fresh perspectives, and those who consistently achieve or surpass their targets.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
When you take the very core of competitiveintelligence: What do you want to know, and what do you want to do? The fundamentals of competitiveintelligence don’t change.”. The fundamentals of competitiveintelligence don’t change.”. ArchIntel: How do you measure success in competitiveintelligence?
Some businesses seem to have it all: a large market share, the most innovative products and enviable sales figures. A recent blog post on Contify’s website tells entrepreneurs that there is no magic in such successful companies – only good competitiveintelligence. ArchIntel™ -.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
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