Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

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Crayon

DECEMBER 21, 2020

Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. Before entering a new market or taking on new competition, it's critical to be as deliberate as Armstrong was before taking that first stride. The following post was written by Ameeta Soni.

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Win Competitive Technology Technology 369

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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Competitive Intelligence Competitive Intelligence Intelligence 181

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 193

Cipher

MARCH 18, 2021

If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. One of the ways that they do this is by making important financial, licensing and complaint data publicly available to the insurance market and insurance consumers.

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Competitive Intelligence Competitive Intelligence Intelligence 465

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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Battlecard Win Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.

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Battlecard Win Competitive Landscape Competitive Intelligence 325

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.

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ArchIntel

MARCH 31, 2021

Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Octopus said that its mission involved informally surveying fashion shoppers.

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Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

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Competitive Intelligence Intelligence Intelligence Competitive 196

Crayon

JULY 21, 2021

Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers. It’s nothing personal.

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Competitive Advantage Advantage Win 662

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

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Loss Win Analysis Competitive Intelligence 197

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

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Marketing Marketing Analysis Predictive Analytics 130

Crayon

JULY 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?”

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Win Competitive Intelligence Intelligence Intelligence 325

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

APRIL 27, 2023

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part? The best part? So, how did he do it?

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Battlecard Competitive Intelligence Win Competitive 325

mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

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Competitive Intelligence Competitive Intelligence Intelligence 140

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. Why Conversation Intelligence? Today is one of those moments.

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Intelligence Intelligence Marketing Marketing 70

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

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Competitive Intelligence Win Competitive Intelligence 104

FedSavvy

MARCH 13, 2025

The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.

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Market Intelligence Win Intelligence Intelligence 130

ArchIntel

MAY 12, 2021

Author Itai Shapira explained that businesses are constantly striving to understand their competitors’ intentions, actions and vulnerabilities; then to use that knowledge to develop and implement a corporate strategy that wins in the market. intelligence, “compatible with the evolutionary nature of competition itself.”.

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Competitive Intelligence Competitive Intelligence Intelligence 145

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Competitive Intelligence Competitive Battlecard Technology 130

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Loss Win Sales Enablement Analysis 162

Netbasequid

MAY 31, 2021

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. Winning with Social Media Intelligence & Planning.

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Competitive Intelligence Analysis Competitive Intelligence 119

ArchIntel

NOVEMBER 10, 2020

recently spoke with ArchIntel regarding significant lessons and challenges within competitive intelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitive intelligence program is critical.

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Competitive Intelligence Competitive Intelligence Intelligence 145

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence? But how do we measure how effective it is?

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Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JUNE 8, 2021

Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.

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Competitive Intelligence Competitive Intelligence Intelligence 104

Crayon

FEBRUARY 24, 2022

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner.

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ArchIntel

MARCH 23, 2021

Axon Enterprise is currently recruiting a senior marketing coordinator of competitive intelligence to be based in the company’s Scottsdale, Arizona, headquarters. Applicants for the job vacancy are required to possess a degree in marketing or in a related field. ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

OCTOBER 15, 2020

Competitive intelligence revolves around data analysis. Competitive intelligence revolves around data analysis. That’s where the heart of a competitive intelligence report is born. ArchIntel: What are some of the lessons you’ve learned throughout your career in competitive intelligence?

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Competitive Intelligence Win Competitive Technology 104

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Look for veterans who understand market trends, newcomers with fresh perspectives, and those who consistently achieve or surpass their targets.

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Competitive Intelligence Competitive Sales Intelligence 130

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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ArchIntel

OCTOBER 5, 2020

When you take the very core of competitive intelligence: What do you want to know, and what do you want to do? The fundamentals of competitive intelligence don’t change.”. The fundamentals of competitive intelligence don’t change.”. ArchIntel: How do you measure success in competitive intelligence?

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MAY 26, 2021

Some businesses seem to have it all: a large market share, the most innovative products and enviable sales figures. A recent blog post on Contify’s website tells entrepreneurs that there is no magic in such successful companies – only good competitive intelligence. ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 118

ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

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Competitive Intelligence Competitive Analysis Intelligence 104