Remove Competitive Intelligence Remove Marketing Remove SWOT
article thumbnail

24 Questions to Consider for Your Next SWOT Analysis

Crayon

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

SWOT 725
article thumbnail

What's a SWOT Analysis?

Crayon

Tesla, Rivian, and Toyota all make electric vehicles, but the way they perceive their respective roles in the EV market (and the way prospective purchasers perceive each brand) couldn’t be more different.

SWOT 325
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Share of Voice vs Share of Market in the Era of AI

mention

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130
article thumbnail

Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

article thumbnail

Using Clinicaltrials.gov for Competitor Analysis

Cipher

Competitor analysis is a process the best companies activate to gain a competitive advantage. This should be an important aspect of every company’s marketing and production plan. Competitive analysis allows companies to do SWOT analysis and create a marketing strategy.

article thumbnail

Using FactSet for Competitor Analysis | Cipher

Cipher

Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy. Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes.

article thumbnail

Using OANDA for Competitor Analysis

Cipher

When a business tracks it's competitors, it can deploy stronger market campaigns, deliver differentiated product offerings and better analyze strategic groups. What is Competitive Analysis? Some create startup profiles and others configure market trends, inform SEO strategy or facilitate a SWOT analysis.