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Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitiveintelligence programs, develop salesenablement materials, and so on.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Our recent webinar, " Elevate Your CompetitiveEnablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.
Conor Bond , a content marketing and search engine optimization specialist at software-driven competitiveintelligence platform Crayon, has written a seven-step guide to developing an effective salesenablement strategy. The next step is to create salesenablement collateral.
In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Cloud-based information security company Zscaler is looking for a full-time senior competitiveintelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Salesenablement is another key area of responsibility for this position.
Adobe announced on Monday that it is currently recruiting a senior manager of competitiveintelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making. ArchIntel™ -.
Contify has introduced a new competitiveintelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves. The solution is designed to provide filtered competitive intel thanks to an artificial intelligence-based processing engine that weeds out irrelevant updates.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?
San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. The manager will drive go-to-market activities , competitiveintelligence , messaging and positioning for the company’s products.
By: Beth Osborne, Senior Content Marketing Manager, Marketron Owler made its mark on the world with its unique approach to monitoring company activities and delivering hard-to-find data. I’m happy to share why I think Owler is powerful salesenablement and content marketing tool! Content Link Block.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligencemarket in the United States is growing by leaps and bounds. Competition in the industry is seen to expand in conformity with the expected rise in AI spending. ArchIntel™ -. reached some $6.45
This data allows you to uncover blind spots in your sales processes, messaging, and positioning that only your buyers can see. Sales Coaching and Enablement. You can use these insights to create better salesenablement pieces to empower your reps to speak more confidently in these weak areas.
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.
Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating SalesEnablement Assets.
Sales acceleration is a form of competitiveintelligence (CI) in the salesenablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Sales Accelerator: Strategic Takeaways.
Information management solutions company OpenText is looking to hire a senior manager of product marketing who will help expand the company’s product presence with small and medium businesses. Specifically, the hiree will conduct primary and secondary market research.
Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketing manager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services.
With no end yet in sight for the worldwide health crisis, the global cybersecurity market is expected to grow at a dizzying pace in 2021 and in the years to come. The United States is the world’s largest cybersecurity market, which was valued at $21.14 Cagla Ruacan Product Marketing Head McAfee. He also worked for Guavus.
In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions.
The United States’ cybersecurity market will generate annual revenues of around $58 billion in 2022, a report by Statista forecasted. cybersecurity market could be posting as much as $76 billion, the study further said. cybersecurity market could be posting as much as $76 billion, the study further said.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful salesenablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. For a sample copy of this battlecard, please contact: Christian Schena. Download Case Study PDF.
Please click HERE to view the job posting The Impact We are looking for an experienced professional who can deliver business value by analyzing the annuity sales opportunity across MassMutual’s third-party & new markets distribution channels.
The debate “where” the competitiveintelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence.
With Owler you can now run searches for all SaaS companies in California that recently hired a VP of Sales (this is just an example of this powerful tool!) Owler Is committed to delivering incredible competitiveintelligence, business insights, and customized real-time news about the specific companies you care about.
best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Build battlecards sales will actually use. Boost Go-To-Market Success? ? After taking this workshop, taught by leaders from Inovis & GE Healthcare, you'll be able to: Optimize Go-To-Market strategy.
Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Our next several courses are all about turbocharging the effectiveness of your competitiveintelligence work. JUNE - Sales Battlecards Training. LEARN MORE.
Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Tools & Practices to Boost Go-To-Market Success. "I Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ).
As a marketintelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.
Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients.
How Can AI Be Used in Sales? According to McKinsey analysts, artificial intelligence will significantly impact marketing and salesenablement across world businesses, potentially generating $1.4 Crayon Crayon provides an AI-backed competitiveintelligence software. Check out Owler Max.
We deliver business-relevant, actionable advisories to support clients with their overall strategy, innovation, value chain partner identification, product launches, and go-to-market strategy. I have close to 15 years of experience across the strategy, corporate affairs, business planning, and marketing functions.
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Our services include: Strategic Research Support Analytics Add-on and Exit Support Salesenablement Growth strategy Market entry and expansion Product and customer strategy Supply chain optimization Market risk mitigation Competitiveintelligence and benchmarking Strategic partner identification Market research and NPS Sales and demand analytics Pricing (..)
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