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Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. MarketResearch Reports : Many industries have reports that provide market share data for key players.
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors? Ready to ramp up your competitiveintelligence game?
Delfi Diagnostics is recruiting a competitiveintelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. On top of this, the winning applicant will also conduct forecasting and analytics related to product and pipeline planning, business development and commercial needs.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitiveintelligence? . “It’s
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. A great source of transcripts is Seeking Alpha.
Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitiveintelligence. Why competitiveintelligenceresearch is essential for businesses.
Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 marketresearch trends in 2021 are bound to do just that. How MarketResearch Tools Have Evolved.
SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitiveintelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitiveintelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List.
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & CompetitiveIntelligence Professionals) for two webinars focused on capturing better competitiveintelligence with data-driven insight.
Ben Gilad just finished teaching at the Academy of CompetitiveIntelligence winter core certification. In every program, there are at least a few people from marketresearch. This year one bright attendee was from marketresearch. I will convince him to stop wasting your talent on marketresearch.
Empowering you with competitiveintelligence and strategic foresight. Our Competitive Strategy Consulting services combine cutting-edge CompetitiveIntelligence with advanced Strategic Planning tools to help businesses anticipate challenges, outmaneuver competitors, and make smarter, data-driven decisions.
The potential issue with value based pricing is that the level of research and understanding needs to be exhaustive. They need to conduct marketresearch to properly gauge their perception and willingness to make a purchase. Reach out to us today for custom competitor analysis services and start winning against your competitors.
Win Faster. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Semrush Semrush is an online visibility management platform that helps businesses optimize their online presence across various marketing channels.
CompetitiveIntelligence [CI] has gone through an evolution since becoming a corporate function nearly 4 decades ago. Most importantly, the function of competitiveintelligence has grown to become a core component of developing a sound strategic road map for driving business growth and no longer seen as somebody’s “part-time” job.
In such fierce times, the power of Product Intelligence can drastically increase your product popularity or bring your customer to you. What is Product Intelligence? In this product-led era, companies with the best product experience win. Product Intelligence is a lot more than aggregating product data for sales.
In light of the opportunities and challenges faced by the A&D industry this year, knowing how competitors intend to adapt is strategically important, making the role of competitiveintelligence executives critical. Stefanie Kowitt is the head of Lockheed Martin’s capture excellence and competitiveintelligence team.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities.
Contify will be the silver sponsor of the competitiveintelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitiveintelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.
Data is king in big business nowadays, and competitiveintelligence data is the gold standard. When you aggregate competitiveintelligence (CI) at scale you can identify patterns, opportunities, and weaknesses, then devise strategies to address them. 5 Steps to Optimize CompetitiveIntelligence Data.
You can identify competitors through marketresearch, customer feedback, social media, keyword research, and Google search results. . These competitors will be identified through marketresearch, customer feedback, review sites, and social media. What is my win-loss ratio to competitors? .
Learn how to diagnose what needs to be fixed in your competitiveintelligence program by reading CompetitiveIntelligence Rescue. DIY (Do it yourself) competitiveintelligence. Adding primary research capabilities. CompetitiveIntelligence Rescue: Diagnostic Quiz. How effectively?
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
In May of this year 2019 I posted an article on LinkedIn titled, “Is CompetitiveIntelligence dead? That’s the best sign of the struggle within the competitiveintelligence community for the direction and evolution of the profession. Just ask MarketResearch. By Dr. Ben Gilad. Depends.” I am used to it.
cybersecurity companies are seen to compete fiercely to win the lion’s share of the market. These are some of the industry’s more notable competitiveintelligence professionals who will be generating the insights to give their companies an edge. In the face of increasing demand, U.S.
Finding a foothold in competitiveintelligence that gives you the broadest view of competitor performance is where you begin – and then you build out from there. Not only that, 94% of businesses have plans in place to invest more into their competitive benchmarking. 41% said theirs was somewhat more competitive.
But – used in conjunction with your other marketintelligence tools, HubSpot is an excellent resource to help take you in the direction you need to go. The platform offers hubs centered around marketing, sales, service, CMS, and operations, so you put legs to your marketresearch insights. Trustpilot.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitivemarketresearch, which studies the competitive landscape rather than focusing on a single competitor.
In a rapidly evolving landscape of marketresearch, staying ahead of the curve is no longer a luxury but a necessity. Ready to start winning? To truly win big, you need to be on top of evolving consumer preferences and industry shifts in order to tailor strategies in real-time and align with emerging demands.
Who wins here? Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. Her company provides competitiveintelligence, marketresearch, product development, consulting services and insight to select financial services companies. So, there is that.
To that end, here are some statistics that highlight the importance of having competitiveintelligence to not only beat out the competition, but win fans: 69% of Americans either changed brands entirely or branched out to new brands post COVID. 30% of millennials are quick to drop a brand that doesn’t meet expectations.
Tesla has been peeling back layer after layer of new and enticing tech in the EV space, winning business resulting in 180K vehicle deliveries quarterly. Marketresearch has the skinny on all things Tesla. Marketresearch reveals emerging market insights when we look at patents filed from the past year.
But first, let’s take a look at these reveling stats: 90% of Fortune 500 companies already use competitiveintelligence to enhance their competitive edge. As of 2020, the global business intelligence adoption rate was 26%. Competitor benchmarking is an expansive, real-time view into your competition.
However, the PEO Digital task order was competed as a full and open competition, reinforcing the fact that small businesses are capable of winning outside of set aside competitions. Falconwood, a veteran, woman-owned small business is the only winner on this list not classified as a large business.
Contify’s competitiveintelligence platform strengthens decision-making in the new normal post-COVID-19. According to the user survey, the custom Account Intelligence platform accorded this multinational company a 40% reduction in the accounts churn rate along with a 20% increase in the size of their sales pipeline.
In short, marketingintelligence gives businesses the actionable insights they need to market more effectively. Differences from CompetitiveIntelligence While both help organizations learn more about their industry, marketingintelligence and competitiveintelligence have different focus points.
To take a closer look at this exponent ial growth , understand factors driving news & social media coverage and the participants in audio-chat industry landscape, NetBase Quid carried out a robust marketresearch analysis. . Colored by cluster.) . But companies sure do. Company Dataset Intel .
At this point, many corporate professionals know this research is valuable but they are not always sure what exactly these reports entail. Ultimately, these insights aren’t found in company documents, press releases or news articles, and can give you the edge in a data-driven competitive landscape.
Choose the right tools to automate data collection and analysis Gather and organize competitiveintelligence Draw insights and identify opportunities Take action to optimize your own strategies Rinse and repeat Now, let's dive into the 10 best competitor analysis tools for 2024.
Ultimately, it has fueled an arms race not unlike what has been happening on the life side for decades: Whomever has the highest illustrated values wins the case! Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. Less liability. Less unrealistic expectations.
Contify’s AI-Based marketintelligence platform delivered actionable insights that boost sales. Contify caters to the unique account intelligence requirements of the businesses across industries such as manufacturing , automotive , banks , insurance , consulting , marketresearch firms , and pharma companies. .
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