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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
MarketResearch Reports : Many industries have reports that provide market share data for key players. Competitor Analysis : Analyze publicly available financial data from competitors to create a SWOT analysis and estima te market shares.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
You can also leverage competitiveintelligence services. Public sources: Explore competitors' websites, annual reports, press releases, and social media channels to gather publicly available information about their operations, announcements, and marketing efforts. Try obtaining competitor customer lists.
Market share is the percentage of sales a company holds within an industry. Positioning involves how a company is perceived in the market. Companies can use SWOT analysis to assess their strengths, weaknesses, opportunities, and threats compared to the competition. It helps in setting competitive prices.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Your marketresearch platform should help you assess the field through competitiveintelligence including product comparison, market share, and SWOT analysis. For strictly social media competitiveintelligence, Rival IQ is a great platform to help you monitor competitor activity in real time.
Below, we’ll discuss the importance of a competitive analysis, how to conduct one, and how Owler supports businesses with in-depth, data-backed competitiveintelligence. Learn How to Best Deploy Your Resources as a Company: In-depth marketresearch pinpoints differentiators between you and your competitors' business strategies.
Here are some of the main value offerings provided by Expert Insights: SWOT Analysis Strengths, weaknesses, opportunities, and threat (SWOT) analysis of your peers helps in understanding competitors’ overall strategic position and potential areas for growth or risk.
In short, marketingintelligence gives businesses the actionable insights they need to market more effectively. Differences from CompetitiveIntelligence While both help organizations learn more about their industry, marketingintelligence and competitiveintelligence have different focus points.
However, engaging with experts who have the right expertise and qualifications is critical when conducting primary marketresearch to empower your business decisions. Instant Insights – Leverage our generative AI to glean instant insights and SWOT analysis from any expert or earnings transcript with Smart Summaries.
Much of this involves gaining a deeper understanding of the competitive landscape—each player’s relative strengths and weaknesses, as well as customer and investor sentiment. Conduct a Competitor SWOT Analysis Formalizing a SWOT analysis for key players in a market can bring clarity and identify opportunities for market penetration.
Best For: AlphaSense is best suited for corporations, investment firms, financial services firms, or consulting companies conducting comprehensive marketresearch and competitor monitoring. It is consistently ranked as an industry leader by TrustRadius and G2 and was also recognized by Forbes as a Top 50 AI Company in 2023.
Smart Summaries : The first generative AI toolset we released, which significantly speeds up the research process for business and financial professionals by providing instant summarization of earnings calls, company and industry outlooks, SWOT perspectives, and more.
You can’t research your competitors’ businesses if you don’t know who they are. While you’re bound to have an idea of the companies operating in your space – and which ones are the biggest – you might not know which ones are most likely to be considered by your target market. Carry out a SWOT analysis.
You can’t research your competitors’ businesses if you don’t know who they are. While you’re bound to have an idea of the companies operating in your space – and which ones are the biggest – you might not know which ones are most likely to be considered by your target market. Carry out a SWOT analysis.
Generative AI for MarketResearch Artificial intelligence (AI) has been expediting research and analysis — during and outside of earnings season — for financial analysts and corporate strategists for over a decade.
MarketResearch When enterprise search capabilities are combined with high-value marketintelligence sources and AI or generative AI, this can lead to substantial improvements in the marketresearch process—in terms of efficiency, speed, comprehensiveness, and confidence.
Corporate teams use it to maintain ongoing market and competitiveintelligence. And yet, not all market analysis is created equal. To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard marketresearch practices.
The future of marketresearch is in generative artificial intelligence (genAI). This branch of artificial intelligence has been making waves across industries, from healthcare and energy to financial services and consulting , among others. However, the use of generative AI solutions in marketresearch is not without risk.
The Foundation: Data as the Building Block At the core of any Intelligence EcoSystem lies data. Organizations collect vast amounts of structured and unstructured data from various sources, including marketresearch, financial reports, social media analytics, and geopolitical trends.
Competitiveintelligence (CI) has evolved beyond simple website monitoring and social media listening. Between unpredictable external events with ambiguous market impacts, consolidation of market cap into fewer stocks, and complicated geopolitical factors, competitiveintelligence is more complex than ever before.
Competitiveintelligence (CI) has evolved beyond simple website monitoring and social media listening. Between unpredictable external events with ambiguous market impacts, consolidation of market cap into fewer stocks, and complicated geopolitical factors, competitiveintelligence is more complex than ever before.
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