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Marketresearch is an important––but often overlooked––element of the wider Market and CompetitiveIntelligence (M/CI) process. Various different types of marketresearch enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
If you’re in the process of creating a business plan, marketresearch will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
Organizations that embrace marketresearch reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, marketresearch goes hand-in-hand with market and competitiveintelligence (M/CI).
in market and competitiveintelligence leader roles. Every week a new vendor comes knocking on my door with a sales pitch for their – fill in the blank – marketresearch, competitiveintelligence (CI) research, industry news, web scraping, expert network, CI software, consulting, company research, or outsourcing service.
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitiveintelligence.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
It helps to look at your own data, but with the help of marketresearch companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.
. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% ” — Precedence Research. LEO Pharma has put the word out that it is on the hunt for its next associate director for marketresearch and competitiveintelligence for its operations in the United States.
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Traditionally, conducting marketresearch is expensive and time-consuming.
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Delfi Diagnostics is recruiting a competitiveintelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. The post Delfi Diagnostics Seeks CompetitiveIntelligence and MarketResearch Senior Manager appeared first on ArchIntel™.
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. While your sales team is out there on the field, uncovering insights and digging up intelligence, remember – you're not in this alone.
Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. MarketResearch Reports : Many industries have reports that provide market share data for key players.
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Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. The director will also assess the reliability of competitiveintelligenceresearch findings to maintain high standards of accuracy, relevance and quality, Moderna noted.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitiveintelligence? . “It’s
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A good competitor research project will use many sources to collect as much information as possible about the target competitor. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. Examples: SEC search , Annual Reports 3. A great source of transcripts is Seeking Alpha.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
Here, we’ll examine how product preferences are revealed using competitiveintelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitiveintelligence. The competitiveintelligence you gain from it gives you traction to adjust and hit the sweet spot with your products.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Ryan Tohill is currently an associate director of global competitiveintelligence for dermatology and rheumatology at The Janssen Pharmaceutical Companies of Johnson & Johnson, based in Horsham, Pennsylvania. Tohill earned his bachelor’s degree in business studies from the University of Ulster in Northern Ireland.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Compared to the time and expenses associated with manual research, platforms that leverage AI search technology offer an exponentially higher ROI to any marketresearch process.
Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 marketresearch trends in 2021 are bound to do just that. How MarketResearch Tools Have Evolved.
Voya Financial announced that it is currently seeking the services of a senior marketresearch analyst to provide strategic input for its businesses. Voya said applicants must have a “robust academic track record” that revolves around marketing, marketresearch, economics, mathematics, statistics and behavioral sciences.
Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitiveintelligence. Why competitiveintelligenceresearch is essential for businesses.
Contify, the AI-enabled market and competitiveintelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and CompetitiveIntelligence Platform.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitive landscaping, trend analysis, customer insights, or anything in between.
Raven Industries has posted a job opening on LinkedIn for a marketresearch analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.
Facebook is seeking a product marketingresearcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. Preference will be given to those with experience in creator ecosystems or developer marketing. ArchIntel™ -.
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Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
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The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Now without further ado, let’s review our five top tips to use Reddit for marketresearch: 1.
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Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch.
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