Remove Competitive Intelligence Remove Market Research Remove Win
article thumbnail

Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

article thumbnail

Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Share of Voice vs Share of Market in the Era of AI

mention

Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players.

Marketing 130
article thumbnail

Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors? Ready to ramp up your competitive intelligence game?

article thumbnail

Delfi Diagnostics Seeks Competitive Intelligence and Market Research Senior Manager

ArchIntel

Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. On top of this, the winning applicant will also conduct forecasting and analytics related to product and pipeline planning, business development and commercial needs.

article thumbnail

Khoros Hiring Oregon-Based Competitive Intelligence Manager

ArchIntel

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

article thumbnail

Competitive Intelligence Spotlight #27: Dorothy Koch, Head of Business Research and Competitive Intelligence with Sagacity Operations Solutions

ArchIntel

Dorothy Koch , head of Business Research and Competitive Intelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitive intelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitive intelligence? . “It’s